The marketing team at Skura struggled to identify who was visiting their website and couldn't provide their sales force information about those visitors. They wanted an all-in-one solution to provide those insights, increase speed to market, and help shorten their sales cycle.
- 190% increase in monthly organic traffic within first 6 months
- 2.8X increase in email leads in the first month of using HubSpot's email tools
- 30% email conversion rate last month
HubSpot has allowed us to save 1.5-2 days per week with improved productivity. Rather than time spent implementing and creating, we're now executing and deploying.
ABBYY is a software company with 14 offices across the world and is constantly launching new products. ABBYY USA’s marketing team was using various software tools and outside consultants to manage their data and email marketing, which was costing them too much time and money. They needed scalable and flexible tools to support their evolving business, which they found in HubSpot.
- 25% year-over-year increase in trial revenue
- 20% increase in monthly leads in 1 year
- 26% increase in monthly website visitors in 1 year
The advantage of HubSpot was that we got 8-10 extra features. To go out and purchase that from a consulting agency or to buy software would have cost us ten times more.
Vico was a young company that couldn't compete with the marketing budgets of bigger, established companies in the industry. They needed something more than traditional B2B marketing channels to generate leads and sales.
- Increased search referrals more than 2x
- Accumulated inbound links from over 4426 domains.
GSM Worldwide Media, the digital place-based network with large format LED screens in shopping malls, was a young company looking to increase revenue, build their brand and establish themselves in a competitive market. They needed to build a system that could integrate their sales and marketing efforts and maximize their effectiveness impacting their bottom line. By integrating HubSpot with their sales CRM, they've seen great results within their first year.
- 120% increase in customers
- 70% increase in leads
- 129% return on investment
HubSpot has changed the way we do business, it's an essential tool and integral part of our success. The seamless integration with Salesforce has empowered our sales reps like never before and now both sales and marketing teams communicate effectively.
As a leading executive search firm for value-based organizations, churches and ministries, Vanderbloemen Search Group markets to two different target audiences; churches and ministries and also to potential candidates. They aim to produce relevant content that solves their customers' most urgent needs and strive to position themselves as thought-leaders in their market. Prior to HubSpot, they struggled to understand exactly which of their online marketing efforts were resulting in new leads and business.
- 81% increase in web traffic March 2012 - March 2013
- 4.7x increase in organic traffic March 2012 - March 2013
- 5.6x increase in leads from organic traffic March 2012 - March 2013
"The main reason we chose HubSpot is because of the native integration with SalesForce. We're able to nurture candidates and sales leads that come to us because SalesForce and HubSpot work so seamlessly together."
YouEarnedIt is a flexible employee engagement software platform to recognize people, foster happiness at work, and reward employees for being great. As a rapidly growing start-up, they looked to HubSpot to help provide the guidance, training and tools needed to build awareness, drive more traffic to their website and build a lead generation machine.
- 250% increase in organic traffic
- 74 keywords on first page search ranking
Alere Wellbeing had a fixed cost per lead, but had challenges converting them. They lacked the tools and analytics to turn this around until they found HubSpot.
- 20% increase in web in one year
- 25% increase in leads in one year
- 100 net new customers in one year
"HubSpot sets the standard for how customer service should be: transparent, giving. HubSpot develops a lot of original knowledge and puts it out there for free. I think your model speaks for itself.”
The Demand Generation team at ShoreTel believed in inbound marketing, but didn’t have the right toolset to implement it. The main system they used was Eloqua, which they found to be inflexible, slow and not user friendly. When the opportunity came up to evaluate other marketing software options, they jumped on it and soon chose HubSpot.
- 60% year-over-year increase in organic search traffic
- 36% year-over-year increase in leads
- 110% year-over-year increase in qualified leads
HubSpot meets our needs as an enterprise perfectly. It has the sophistication, it has the scale, it has the functionality... and it has the vision that gives us the confidence to entrust our marketing platform to them.
VeriFirst launched in 2004 to provide employment and customer ID verification as well as tenant screening services. However, as an entirely web-based business, they faced a serious problem: They had zero inbound leads. The team sought to increase organic search traffic and leads, and grow their business--fast.
- Increased leads
- 35X more leads in 6 month period
ITI knew they had an industry-leading product, but their sales team was having difficulty engaging with the right people. Their target customers are senior level managers at Fortune 500 and 1000 companies who are responsible for hundreds and thousands of employees. They needed a way to attract these people to their company, and provide enough content to keep them engaged through the sales process.
- Doubled average revenue growth percentage
- 172% increase in lead volume on average year-over-year since 2011
- 42% increase in net income year-over-year since 2009