The Ultimate List of Marketing Statistics

    Looking for the latest marketing stats and trends? We've got you covered.
        
    SEO  |  Blogging  |  Social Media  |  Lead Generation  |  Lead Management  |  Email Marketing  |  Marketing Automation  |  Mobile  |  Misc.

    marketing-grader-ad-1

    Search Engine Optimization Stats

    • 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012) Click to Tweet
    • 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012) Click to Tweet this Stat
    • On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014) Click to Tweet this Stat
    • The average click-through rate for paid search in 2010 (worldwide) was 2%. (Convario, January 2011) Click to Tweet this Stat
    • Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011) Click to Tweet this Stat
    • 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Pew Research Center, Search Engine Use 2012) 
    • The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (QuickSprout) twitter-bird-logo-blue
    • If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. (QuickSprout) 
    • 60% of all organic clicks go to the organic top 3 search results. (Business2Community) twitter-bird-logo-blue
    • YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined. (Social Media Today) twitter-bird-logo-blue
    • 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Search Engine Watch) 
    • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)
    FREE DOWNLOAD

    10 SEO Mistakes to Avoid During Your Next Website Redesign

    Avoid SEO mistakes are by downloading this free guide + checklist. You'll be glad you did.

    Blogging Stats

    • There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010) twitter-bird-logo-blue
    • 46% of people read blogs more than once a day. (HubSpot Science of Blogging, 2010) twitter-bird-logo-blue
    • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014) twitter-bird-logo-blue
    • Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010) twitter-bird-logo-blue
    • B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. (HubSpot State of Inbound, 2014)
    • 84% of inbound marketers - compared to only 9% of outbound marketers - cite organic sources (blogging, SEO, social media) as rising in importance. (HubSpot State of Inbound, 2014) twitter-bird-logo-blue
    • 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result. (HubSpot State of Inbound, 2013) twitter-bird-logo-blue
    • 79% of companies that have a blog report a positive ROI for inbound marketing in 2013. (HubSpot State of Inbound, 2013) twitter-bird-logo-blue

    Top Stats from the State of Inbound Report

    54%
    more leads are generated by inbound tactics than traditional paid marketing.
    2X
    as many marketers say inbound delivers below average cost per lead than outbound methods.
    $20K
    is the average companies save per year by investing more in inbound marketing vs. outbound.

    Social Media Stats

    • 84% of B2B marketers use social media in some form. (Aberdeen) twitter-bird-logo-blue
    • The majority of marketers (59%) are using social media for 6 hours or more each week. (Social Media Examiner) twitter-bird-logo-blue
    • 83% of marketers indicate that social media is important for their business. (Social Media Examiner) twitter-bird-logo-blue
    • 53% of social media marketers don't measure their success. (Awareness, Inc.) twitter-bird-logo-blue
    • 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. (Adobe)
    • 96% of social media managers measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Awareness, Inc.)
    • 42% of marketers say Facebook is critical or important to their business. (State of Inbound Marketing, 2012)
    • The number of businesses that say Facebook is critical or important to their business has increased by 75%. (State of Inbound Marketing, 2012)
    • 62% of marketers said social media became more important to the marketing campaigns in the last 6 months. (State of Inbound Marketing, 2012)
    • Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012) twitter-bird-logo-blue
    • Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (State of Inbound Marketing, 2012)
    • 80% of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing, 2012)
    • Ratio of views to share of Facebook comments: 9:1. (Buzzfeed)
    • Auto-posting to Facebook decreases likes and comments by 70%. (Digital Buzz Blog, 2012)
    • As of July 2013, Facebook is the most popular social network in the United States. (Nielsen)
    • Google+ attracted 20 million users within the first 3 weeks of its launch. (comScore)
    • As of January 2012, American users spent an average of 3.3 minutes on Google+. (eMarketer)
    • As of January 2012, Google+ accounted for .22% of referral traffic, falling from .24%. (Shareaholic)
    • Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. (HubSpot)
    • Over 40% of marketers report that Google+ is "useful to critical" for their business. (HubSpot State of Inbound Marketing, 2012)
    • Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian)
    • Over 80% of pins are repins. (RJMetrics)
    • Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics)
    • Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable)
    • As of January 2012, Pinterest accounted for 3.6% of referral traffic. (Shareaholic)
    • Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. (Monetate)
    • With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily)
    • A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study)
    • Pins related to trending topics see an average of 94% increase in click-throughs. (Pinerly Study)
    • The best time to pin during the day is between 2 and 4 PM EST. (Pinerly Study)
    • The best time to pin in the evening is between 8 PM and 1 AM EST. (Pinerly Study)
    • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair)
    • Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair)
    • In the month of March 2012, HubSpot's visitor-to-lead conversion rate for Pinterest was 15%, compared to just 9% from Google+. (HubSpot)
    • Links placed just before the halfway point (in characters) of tweets tended to have higher clickthrough rates than links placed elsewhere. (HubSpot)
    • Tweets posted around 4 p.m. Eastern time tend to get more retweets than those posted at other times. (HubSpot)twitter-bird-logo-blue
    • Click-through rate of links in tweets increases as the overall length of those tweets also increases. (HubSpottwitter-bird-logo-blue
    • Photos that included hashtags in their descriptions on Instagram tend to get more Likes than photos that do not. (HubSpottwitter-bird-logo-blue
    • For @HubSpot, when we tweeted blog posts or offers about Twitter and other social media topics, those tweets received, on average, 22.5% more clicks than the average clicks for a tweet in the month of May. (HubSpot)
    • For @HubSpot, tweets with statistics received 5.4% more retweets than the average for the month of May, but 32.7% less clicks per tweet than the average. (HubSpot
    • 43% of all marketers have found a customer via LinkedIn in 2013. (HubSpot State of Inbound, 2013) twitter-bird-logo-blue
    • 36% of all marketers have found a customer via Twitter in 2013. (HubSpot State of Inbound, 2013) twitter-bird-logo-blue
    FREE DOWNLOAD

    marketers-guide-to-writing-good-promo-image-2-5

    The Marketer's Pocket Guide to Writing Well

    In order to capture an audience, you need to write concise and compelling copy. This ebook will teach you how.

    Lead Generation Stats

    • 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa) twitter-bird-logo-blue
    • 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa) twitter-bird-logo-blue
    • 16% of landing pages are free of navigation bars. (MarketingSherpa) twitter-bird-logo-blue
    • 48% of offers have multiple offers built in. (MarketingSherpa) twitter-bird-logo-blue
    • 42% of offer-related graphics on landing pages are not clickable. (MarketingSherpa)
    • The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads (61%). (B2B Technology Marketing Community)
    • 84% of companies that have a CRM have a lead scoring process in place to determine the quality of leads. (Direct Marketing Newstwitter-bird-logo-blue
    • Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metrictwitter-bird-logo-blue
    • 37% of B2B marketers are using marketing automation to generate leads. (MarketingProfstwitter-bird-logo-blue
    • 44% of B2B marketers have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter. (ReachForcetwitter-bird-logo-blue
    • B2B marketers say that their greatest barriers to lead generation success are the lack of resources in staffing, budgeting, or time. (B2B Technology Marketing Community
    • Nearly 50% of B2B marketers’ lead gen budgets will increase this year,compared to 44% that will remain the same and 7% that will decrease. (B2B Technology Marketing Community
    • 71% of B2B marketers use content marketing to generate leads. (MarketingProfs)
    • People are more likely to visit a B2B tech company’s website after seeing a tweet from the company, getting them one step closer to becoming a lead. (KoMarketing Associatestwitter-bird-logo-blue
    FREE DOWNLOAD

    how-to-optimize-landing-pages-for-conversions-ebook-01-1

    How To Optimize Landing Pages for Conversions

    It's time for you to start driving more leads with your landing pages. Start here.

    Lead Management Stats

    • Jeff Ernst of Forrester Research, Inc., estimates that only about 5% of marketers use a full-featured marketing automation solution (Forrester Research) twitter-bird-logo-blue
    • Research shows that 35-50% of sales go to the vendor that responds first. (InsideSales.com) twitter-bird-logo-blue
    • 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (MarketingSherpa) twitter-bird-logo-blue
    • 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. (MarketingSherpa) twitter-bird-logo-blue
    • Just 56% of B2B organizations verify valid business leads before they are passed to Sales. (MarketingSherpa)
    • A whopping 68% of B2B organizations have not identified their funnel. (MarketingSherpa)
    • 57% of B2B organizations identify 'converting qualified leads into paying customers' as a top funnel priority. (MarketingSherpa)
    • 65% of B2B marketers have not established lead nurturing. (MarketingSherpa)
    • 79% of B2B marketers have not established lead scoring. (MarketingSherpa)
    • 34% of B2B organizations touch leads with lead nurturing on a monthly basis. (MarketingSherpa)
    • 22% of B2B organizations touch leads with lead nurturing on a weekly basis. (MarketingSherpa)
    • 15% of B2B organizations touch leads with lead nurturing on a quarterly basis. (MarketingSherpa)
    • 9% of B2B organizations touch leads with lead nurturing on a daily basis. (MarketingSherpa)
    • 2% of B2B organizations touch leads with lead nurturing on an annual basis. (MarketingSherpa)
    • Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research)
    • Only 25% of leads are legitimate and should advance to sales. (Gleanster Research)
    • Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group) twitter-bird-logo-blue
    • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research) twitter-bird-logo-blue
    • 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Forrester Research)
    • 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Only 10% of marketers report the same follow-up time without mature lead management processes. (Forrester Research)
    • Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. (CSO Insights)
    • Relevant emails drive 18 times more revenue than broadcast emails. (Jupiter Research)
    • Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group)
    • Event-triggered marketing can potentially save 80% of your direct mail budget. (Gartner Research)
    • Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (SilverPop/DemandGen Report)
    • Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. (HubSpottwitter-bird-logo-blue
    • Lead nurturing emails have a slightly higher unsubscribe rate (1%) than individual email sends (0.5%), indicating their effectiveness in removing unqualified leads from the sales funnel. (HubSpottwitter-bird-logo-blue
    • Companies that excel at lead nurturing have 9% more sales reps making quota. (CSO Insights) twitter-bird-logo-blue
    • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (HubSpottwitter-bird-logo-blue

     

    Top Stats from HubSpot's Return on Investment Report

    On average, companies that use HubSpot software experience:

    2.4x
    more visitors per month within one year.
    5.9x
    more leads per month within one year.
    24.9x
    more leads per month within two years.

    Email Marketing Stats

    • 80.8% of users report reading email on mobile devices. (HubSpottwitter-bird-logo-blue
    • 12% of people use separate work and personal inboxes. (HubSpot)
    • Over 50% of respondents say they read most of their emails. (HubSpottwitter-bird-logo-blue
    • "Secrets" is the most clicked lead nurturing subject line word. (HubSpottwitter-bird-logo-blue
    • "Posts" and "Jobs" are the most clicked subject line words. (HubSpottwitter-bird-logo-blue
    • Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name. (HubSpot)
    • CTR is higher when using the recipients company name in the subject line over no company mention. (HubSpot)
    • 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies. (HubSpottwitter-bird-logo-blue
    • 65% prefer emails that contain mostly images vs. 35% who prefer mostly text. (HubSpottwitter-bird-logo-blue
    • 6 AM has the highest CTR of any hour. (HubSpottwitter-bird-logo-blue
    • Most unsubscriptions come on Tuesdays (0.52% unsub rate). (HubSpottwitter-bird-logo-blue
    • "Click Here" gets the highest % of clicks over "Go" and "Submit." (HubSpottwitter-bird-logo-blue
    • In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer).
    • 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazinetwitter-bird-logo-blue
    • 49% of B2B marketers spend more time and resources on email than on other channels. (BtoB Magazine)
    • Triggered email messages get 119% higher click-through rates than "business as usual" messages. (Epsilontwitter-bird-logo-blue
    • Your most recent subscribers are the most likely to click through. (HubSpot)
    • Saturday has the highest CTR at over 9% (Sunday is second just under 9%). (HubSpottwitter-bird-logo-blue
    FREE DOWNLOAD

    email-crash-course-512107-edited-1

    Email Marketing Crash Course

    HubSpot's five-part video series will take you through email marketing basics to help maximize efficiency in several key areas.

    Marketing Automation Stats

    • Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Focus Research) twitter-bird-logo-blue
    • By 2020, customers will manage 85% of their relationship without talking to a human. (Gartner Research) twitter-bird-logo-blue
    • 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential. (Focus Research)
    • The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. (Sirius Decisions) twitter-bird-logo-blue
    • Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge. (Forrester Research)
    • 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. (Forrester Research)
    • 89% of marketers said email was their primary channel for lead generation. (Forrester Research)
    • With a delivery rate of just 75%, achieving strong inbox placement remains a challenge in the B2B sector. (Return Path)
    • Only 33% of companies who use both CRM and marketing automation said the two integrated well. (The Experts Bench)
    • Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)
    • 64% of CMOs have either an informal or no process to manage their marketing automation. (The Annuitas Group)
    • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research) 
    • 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Forrester Research) 
    • 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Only 10% of marketers report the same follow-up time without mature lead management processes. (Forrester Research) twitter-bird-logo-blue
    • Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate. (CSO Insights)
    • Relevant emails drive 18 times more revenue than broadcast emails. (Jupiter Research)
    • Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group)
    • Gartner estimates a 15% savings on creative production with marketing automation. (Gartner Research) twitter-bird-logo-blue
    • Gartner estimates a 5% reduction in marketing waste through automating fulfillment. (Garner Research) twitter-bird-logo-blue
    • Event-triggered marketing can potentially save 80% of your direct mail budget. (Gartner Research) twitter-bird-logo-blue
    • Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research)
    • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)
    FREE DOWNLOAD

    how-to-optimize-your-marketing-automation-1-3

    How To Optimize Your Marketing Automation

    Close more deals for your company by hyper-targeting your marketing automation.

    Mobile Stats

    • The majority of consumers are of the opinion that mobile-optimized sites run faster than non-mobile-optimized sites. (ExactTarget, 2014 Mobile Behavior Report) twitter-bird-logo-blue
    • 37% of consumers are more likely to purchase on a mobile-optimized site. (ExactTarget, 2014 Mobile Behavior Report) twitter-bird-logo-blue
    • 27% of consumers will leave a site if it is not mobile-optimized. (ExactTarget, 2014 Mobile Behavior Report) twitter-bird-logo-blue
    • 54% of consumers believe that it is easier to find information on mobile-optimized sites. (ExactTarget, 2014 Mobile Behavior Report)
    • 61% of companies have created a mobile site or optimized their existing site for mobile. (Chief Marketer, Mobile Marketing Survey 2012)
    • The Facebook mobile app is the most popular social mobile app worldwide. (Global Web Index, 2013)
    • In 2013, $10.46 billion was spent on mobile marketing communications, up from $6.69 billion in 2012. (MMA)
    • The most popular forms of mobile marketing are mobile websites and mobile applications. (StrongMail, Mobile Marketing Survey 2013)
    • Customer preference is the most cited targeting dimension that companies are using in mobile marketing, with location as the second most cited. (Forrester, MMA, and Velti, Present and Future of Mobile Marketing 2012)
    • The top objective for companies implementing mobile marketing is to increase sales. (StrongMail, Mobile Marketing Survey 2013) twitter-bird-logo-blue
    • 24% of consumers who view a mobile ad will look up the company online. (Millward Brown) twitter-bird-logo-blue
    • 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices. (Millward Brown) twitter-bird-logo-blue
    • Worldwide mobile advertising revenue will expand 3.5X its present size by 2016. (Yankee Grouptwitter-bird-logo-blue
    • Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017. (ABI Research)
    • Email opens on smartphones and tablets have increased 80% over the last six months. (Litmus)
    • 45% of US businesses are conducting some form of mobile marketing, with mobile websites (70%), mobile applications (55%), and QR codes (49%) being the most common tactics. (StrongMail)
    • 47% of marketing companies plan to increase their efforts in mobile apps in the next year. (Experian)
    • 59% of U.S. marketing companies collect mobile contact information. (Experian)
    • In 2013, 55.6% of businesses say that they are using mobile as a marketing channel. (StrongMail, Mobile Marketing Survey 2013) twitter-bird-logo-blue
    FREE DOWNLOAD

    generate_leads_with_mobile-5

    How to Generate Leads With Mobile Marketing

    Someone could start reading your content on her Android, continue on a tablet, and finish on a laptop. Your content need an optimized mobile experience.

    Miscellaneous Marketing Stats

    • Spending on marketing analytics is expected to increase 60% by 2015. (CMO Survey) twitter-bird-logo-blue
    • By 2013, lead management campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300%. (Gartner Research) 
    • CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years. (CMO Survey) twitter-bird-logo-blue
    • By 2014, over 40% of large complex marketing organizations will have developed a pace-layered application approach to integrated marketing. (Gartner Research) 
     
    questions

    Questions?

    Call us and speak with an Inbound Marketing Specialist to answer any questions you may have.

    1-888-482-7768
    demo

    Request a Demo

    Schedule a demo to talk to an Inbound Marketing Specialist about your specific needs.

    Schedule
    trial

    Start a Free Trial

    Test drive the full HubSpot experience, free for 30-days. No credit card necessary.

    Begin trial