Understand where you should invest your marketing resources by tying your marketing efforts back to the deals and revenue generated for the company. Your VP of Sales will love you for it.
Find out which content is the most valuable for driving leads, marketing qualified leads, customers, or any other conversion in your funnel. Use the results to decide where your team should focus.
Predict the lead scores for all contacts in your database. Then create a workflow to alert your sales team if they own a lead with a high lead score.
Experiment with different messages and images in your emails and learn what resonates with your audience more effectively using A/B testing.
Analyze data about your contacts to understand how different segments react to various marketing initiatives and learn how to cater your marketing toward your audience.
Use events to understand your visitors behavior, trigger nurturing workflows according to a lead’s actions, and keep your sales team informed about what their prospects are viewing.
Where are people clicking on our homepage? Where are people clicking on these product pages? Are they going where I hope they're going? And what do we need to change in order to increase conversion at all of these different points. We never did that before, it's huge.
Senior Manager of Digital Marketing