Logo - Full (Color)

HubSpot vs Marketo

Marketing teams that struggle to manage campaigns in Marketo love how easy and intuitive HubSpot is.

Why choose HubSpot?

Empower teams with ease

20%

Customers rated HubSpot Marketing Hub 20% better at helping design, automate, and analyze multi-asset campaigns compared to Marketo1

Create value fast

19%

Customers rated HubSpot Marketing Hub 19% more effective in decreasing the time needed to launch campaigns compared to Marketo1

Simplify operations

25%

Customers rated HubSpot Marketing Hub 25% better at helping save time through automation compared to Marketo1

A growing number of companies across the world are switching from Marketo to HubSpot
  • surveymonkey-logo-horizontal
  • casio-logo-3
  • Marq_Logo
  • 2560px-Logo_Konica_Minolta.svg
What makes HubSpot different?
Customize automation workflows

Empower teams with ease

Marketo is a legacy product that is challenging to learn and implement. HubSpot is easy to set up and use, resulting in better business value.

Publish on social media

Create value fast

Marketo is primarily built for account based marketing and email nurturing. HubSpot is a complete, full-funnel marketing solution for attracting, nurturing, and engaging customers.

contact record

Simplify operations

Marketo is not a CRM and does not include unified customer profiles. HubSpot includes a Smart CRM, providing a single view of the customer for richer targeting and personalization.

Compare HubSpot & Marketo

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Marketo.

2023_MarketingHub_Blog-Feb-13-2024-06-55-59-9161-PM

Download our FREE PDF comparison guide

HubSpot vs Marketo FAQ

HubSpot for Marketers is a complete marketing solution that unites the power of content marketing with world-class lead generation and marketing automation tools. It includes all the capabilities of HubSpot Marketing Hub and HubSpot Content Hub.

HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2024. Some HubSpot advantages include:
  • AI-powered Smart-CRM included
    • Richer customer insight
    • Better segmentation and targeting 
    • Deeper personalization at scale
  • Better usability & value
    • Industry-leading usability
    • Support and training included
    • Faster time to activation
  • More complete marketing
    • More marketing channels
    • Better AI-powered content & marketing tools
    • Powerful analytics included

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution supporting your journey to success.

HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.

Marketo pricing may look pretty straightforward, but there’s lots of add-ons and supplemental costs that can rack up fast.

HubSpot offers unique features like social media management, ad management, messaging and shared inbox, AI blog generator, content agent, content remix, and more that Marketo does not have.

HubSpot’s offers extensive customization using custom objects, properties, and associations to align with your data needs. Create default spaces to fit your team's requirements, configure crucial elements like contact records, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, advanced analytics, attribution tracking, and marketing performance monitoring - all of which facilitate better data-driven decision making, strategy development, and marketing optimization.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 1,600+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

HubSpot's Professional and Enterprise editions offer bi-directional syncing with Salesforce for automatic updates and selective record syncing. Get set up in minutes, send valuable lead intelligence to your sales team, and use the synced data in segmentation and automation.

Yes, HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Copilot, Agents, and features like content assistant, content remix, conversation intelligence, predictive forecasting, guided actions, and more. From creating content to streamlining processes and improving data analysis, HubSpot's Breeze AI gives you the competitive edge you need in today’s rapidly changing business environment.

Customers adopt HubSpot quickly because it’s so easy to use and implement. On average it only takes 51 days to activate Marketing Hub.

Because HubSpot is easier to implement and our plans generally include more, our total cost of ownership is typically lower. Marketo, on the other hand, is challenging to implement and often requires a variety of costly add-ons for things like reporting (ex: Marketo Measure), database encryption, customer support, training, and more.

Attract more customers with HubSpot today!

Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.

1. This information is based on the results of a 3rd party survey paid for by HubSpot. A total of 3,015 qualified respondents completed the survey. To qualify for the survey, respondents were software decision makers ages 18-65. Fieldwork was conducted Feb 21, 2024 - Mar 13, 2024.