Sophisticated marketing teams need intelligent tools to inform their campaigns. HubSpot Marketing Enterprise includes features like predictive lead scoring, contacts reporting, and event-based segmentation to power up your marketing with data.
Understand where to invest your resources by tracking which of your marketing efforts generates revenue for your organization.
Find out which content is most valuable for driving leads, customers, or any other conversion in your funnel. Use the results to guide your team's focus.
We do a lot of testing with our emails – will an image work? Will this title perform? Do we need to add a different Call-to-Action? And the A/B Testing is a vital part of this.
Get automated predictions of the lead scores for all contacts in your database. Then create a workflow to alert your sales team if they own a lead with a high score.
Host, track, and build your full suite of websites and subdomains from a single HubSpot portal.
Build custom reports about your contacts and learn how to tailor your marketing to different segments of your audience.
Use events to understand your visitors' behavior, trigger nurturing workflows according to a lead’s actions, and keep your sales team informed about what their prospects are viewing.
Where are people clicking on our homepage? Where are people clicking on these product pages? Are they going where I hope they're going? And what do we need to change in order to increase conversion at all of these different points. We never did that before, it's huge.