ROI of HubSpot: An MIT Study


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An MIT Sloan MBA student completed independent research into the ROI of using HubSpot software.

Major finding: HubSpot customers generate 33% more leads per month after 3 months of use.

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In 2013, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot software. The following are highlights of the key findings.

  • Traffic Improvements: Overall, users experienced an average 2.7x increase in traffic after 12 months of active use.
  • Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
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HubSpot customers generated 33% more leads per month after only three months of use.

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