The Return on Investment of Using HubSpot

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    Average two-year lead growth with HubSpot's software

    Starting Leads
    per Month
    6 m 1 yr 2 yrs
    Less than 10 6.46x 6.98x 8.52x
    10-49 4.24x 4.80x 5.00x
    50-499 2.23x 2.23x 2.66x
    500-4,999 1.04x 1.62x 1.28x
    hubspot-roi

    In 2015, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing software. Highlights include:

    3.15x

    more visitors per month within one year

    4.77x

    more leads per month within one year

    72%

    of customers saw an increase in sales revenue within one year

    sonya
    “We’ve been driving more traffic to the trials and increasing sales as a result. Trial revenue increased 25% year-over-year in the first quarter after implementing a nurturing campaign.”

    Deborah Bates

    Marketing Sr. Project Manager & Business Analyst

    ABBYY USA

    Check out these other studies sharing stories of HubSpot's impact:

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    Get the ROI report

    Download the entire 2015 MIT report on the return of investment using the HubSpot platform

    Full Report Coming Soon