The Return on Investment of Using HubSpot

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    Average two-year lead growth with HubSpot's software

    Starting leads 6 m 1 yr 2 yrs
    Less than 10 3.09x 9.38x 45.66x
    10-49 2.58x 5.01x 18.22x
    50-499 2.08x 3.97x 13.56x
    500-4,999 1.39x 3.22x 10.43x
    5,000+ 1.14x 2.42x 6.49x
    hubspot-roi

    In 2014, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing software. Highlights include:

    2.40x

    more visitors per month within one year

    5.99x

    more leads per month within one year

    69%

    of customers saw an increase in sales revenue within one year

    inbound-roi

    HubSpot customers of all sizes saw significant growth in lead conversions.

    Check out these other studies sharing stories of HubSpot's impact:

    sonya
    “We’ve been driving more traffic to the trials and increasing sales as a result. Trial revenue increased 25% year-over-year in the first quarter after implementing a nurturing campaign.”

    Deborah Bates

    Marketing Sr. Project Manager & Business Analyst

    ABBYY USA

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    Get the ROI report

    Download the entire 2014 MIT report on the return of investment using the HubSpot platform

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