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The Return on Investment of Using HubSpot

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Average two-year lead growth with HubSpot's software

Starting Leads
per Month
6 m 1 yr 2 yrs
Less than 10 6.46x 6.98x 8.52x
10-49 4.24x 4.80x 5.00x
50-499 2.23x 2.23x 2.66x
500-4,999 1.04x 1.62x 1.28x
hubspot-roi

In 2015, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing software. Highlights include:

3.15x

more visitors per month within one year

4.77x

more leads per month within one year

72%

of customers saw an increase in sales revenue within one year

sonya
“We’ve been driving more traffic to the trials and increasing sales as a result. Trial revenue increased 25% year-over-year in the first quarter after implementing a nurturing campaign.”

Deborah Bates

Marketing Sr. Project Manager & Business Analyst

ABBYY USA

Check out these other studies sharing stories of HubSpot's impact:

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Get the ROI report

Download the entire 2015 MIT report on the return of investment using the HubSpot platform

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