In 2014, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing software. Highlights from the report include:

  • Attracting Site Visitors: Customers reached 3.51 times more visitors per month within 1 year.
  • Converting Visitors to Leads: Customers reached 6.12 times more leads per month within 1 year.
  • Turning Leads into Customers: 69% of customers saw an increase in sales revenue, 74% of which experienced this increase within 7 months of using HubSpot.
 

HubSpot customers of all sizes saw significant increases in site traffic and lead conversion rates.

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Don't just take our word for it.  Check out these other studies sharing stories of HubSpot's impact: