Logo - Full (Color)
Skip to content

Sustainability at HubSpot

Our purpose is to build a company future generations would be proud of. We do this by investing in climate action, creating value & equity for our people and supporting our communities, and practicing good governance.

Learn more about our sustainability efforts and how we're delivering on our purpose.

Focus Areas

Our core priorities within the pillars of Environmental, Social, and Governance (ESG).


In order to build a company that's around for generations, we must do our part for the planet.

Our north star is to reach net-zero carbon by 2040. In October 2022, we submitted our science-based targets to the Science Based Targets initiative (SBTi), and we are proud that our targets have now been validated. With this validation, we join just over 400 companies that have boldly committed to reaching net-zero by 2040.

We are focused on meeting our targets and reaching net-zero by making our buildings sustainable, providing resources for employees to reduce their carbon footprint, and working with our suppliers to achieve a low-carbon economy.


We care deeply about building connections, careers, and community by creating a workplace that values equity and inclusion, and gives back to where we work and live. 

We publish our workforce diversity data annually in our Diversity, Inclusion, & Belonging Report, which reflects on our progress and identifies opportunities where we can improve. Recognizing that the way people built connections pre-pandemic has changed, we are also focused on operationalizing and driving progress on our Connect4 strategy to build remarkable hybrid connections.

While employee volunteering is at the heart of our social impact efforts, we also support our communities through other program initiatives, including fundraising campaigns and flagship events.



At HubSpot, we’re serious about doing the right thing. That’s why our approach to sustainable governance is rooted in transparency, mutual respect, and trust. We have a high bar for business conduct because our commitment to the highest standards helps us solve for our customers, hire great people, and build innovative products. 

By investing in data privacy, promoting ethical behavior, and building a board that’s as diverse as our customer base, we aim to build trust with the people we serve.

Stats & Facts

Highlights from our sustainability journey.
2023 Sustainability Report Higlights_updated

Sustainability Reports

Download our current and past reports.


Content that summarizes our sustainability practices.

2023 Diversity, Inclusion, & Belonging Report

Our 2023 report shares the steps we've taken the build a more equitable company, and the work ahead of us to drive real, lasting change.

Supplier Code of Conduct

We are committed to good governance and achieving the highest ethical and environmental standards for all our employees, and we expect the same from our suppliers. 

Human Rights Policy

Respect for human rights is a fundamental value of HubSpot. This document outlines our commitment to upholding that value. 

Environmental Policy

This document outlines a set of commitments that guide our long-term environmental sustainability agenda.

Waste & Toxicity Statement

Our environmental commitment includes reducing our carbon footprint, investing in renewable energy, responsibly managing waste, and empowering our employees to make more sustainable choices both at work and at home.

Learn More

News and learnings on our journey to build a company future generations would be proud of.

The Top 10 Questions We Get About HubSpot's Sustainability Journey

3 Ways to Deliver on Being a Purpose-Driven Company


The Balancing Act of Employee Engagement and ESG Goals


Yes. Our annual Diversity Report provides an overview of our commitment to building a more diverse and inclusive culture and the progress we’ve made since first publishing the report in 2017. 

HubSpotters play a huge role in sustainability and joining our employee groups is a fantastic way to be part of the conversation and contribute to our efforts. One of these groups is Eco@HubSpot, which was founded in 2018 by some of our employees in Dublin to support local sustainability projects. It has since expanded to almost 1,500 members across the globe and is one of our most active employee interest resource groups. 

Another way for empoyees to get involved is through volunteering. HubSpotters are passionate people and it’s important that we help them grow better while harnessing their collective passion to invest in the communities that need it most. Through our dedicated employee volunteering platform, HubSpotters have eight hours in company time annually to give back to the causes and communities they care about. We also support our communities at a company level through other program initiatives — including fundraising campaigns and flagship events.

Yes. In October 2022, we submitted our near-term science-based targets and long-term net-zero carbon target for validation by the Science Based Targets initiative (SBTi). We're proud that our targets have now been validated, and that HubSpot is one of just over 400 companies that has boldly committed to reaching net-zero on or before 2040.

We’re proud that HubSpot scored a rating of 47 in S&P Global’s Corporate Sustainability Assessment (CSA) in 2022, performing in the top 6% of respondents in the Software category. See here for a breakdown of our score. In addition, we were ranked as a leader among 145 companies in the software and services industry by MSCI ESG Ratings in 2021.

On the governance side, we’ve pursued certifications that point to our commitment to protecting the privacy of our customers, including a TRUSTe privacy certification and SOC2 Type 2 certification. You can learn more about our security practices here.

We have also been widely recognized for our award-winning culture. You can see a full list of our workplace awards here.

Yes. Early in 2021, we worked to identify key opportunities that are material and important to both internal and external stakeholders. The assessment results were reviewed in conjunction with HubSpot’s overall business strategy to identify three areas we’ll continue to focus on: 

  • Diversity & Belonging
  • Privacy & Data Protection
  • Energy & Emissions

We are evaluating each of these areas and gathering additional insights to inform our go forward strategy for setting relevant targets and/or commitments. 

Yes – we're working with Anthesis, the largest group of dedicated sustainability professionals globally, to help us with our sustainability goals. Anthesis brings together 650+ sustainability experts operating in 40 countries, serving over 1000 clients across a wide range of sectors to meet their sustainability ambitions.