2025 Annual Report

The LinkedIn Growth Playbook for Startup Founders

Becoming the founder that everyone follows starts with authenticity and grows with consistent engagement—find out how to use LinkedIn to scale your startup.

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33%

more leads generated by startups whose founders post at least 10x per year
3.7x

higher deal sizes when executives post regularly
22%

faster deal closures when buyers feel like they know you

Some of my best-performing posts have come from the most raw, in-the-moment stories

AJ Eckstein

Founder & CEO

Creator Match
We really want to see behind the scenes and hear about the founder’s story. Investors are buying into the whole operating system. The more credibility and trust you can build, the better.

Alicia Teltz

Chairwoman

The Hype Department
Even with a link in your post, a good post will still get good reach. I’ve included a link in every single post I have done, and have 43M impressions this year.

Adam Biddlecomb

Head of Brand

Mindstream, HubSpot

The LinkedIn Growth Playbook for Startup Founders

Your visibility directly impacts your success

LinkedIn is helping founders grow better and scale smarter

Make strong connections and promote your personal brand