- [](https://www.hubspot.com/startups) # The LinkedIn Growth Playbook for Startup Founders Becoming the founder that everyone follows starts with authenticity and grows with consistent engagement—find out how to use LinkedIn to scale your startup. [Get the playbook](https://www.hubspot.com#form)  ## Your visibility directly impacts your success As a founder, LinkedIn is where investors scope you out and where customers can learn who you are behind the scenes. More importantly, it's where your network becomes your net worth. This playbook will help you: Previous Next - 1 Get noticed by investors (without annoying them) using the 3-step outreach strategy - 2 Learn what resonates in LinkedIn’s “personality + value” era - 3 Expand your network and build authentic connections with VCs - 4 Understand the LinkedIn algorithm (and whether or not links really do kill your reach) ## LinkedIn is helping founders grow better and scale smarter Previous Next - 33% more leads generated by startups whose founders post at least 10x per year - 3.7x higher deal sizes when executives post regularly - 22% faster deal closures when buyers feel like they know you Previous Next -  > Some of my best-performing posts have come from the most raw, in-the-moment stories AJ Eckstein Founder & CEO Creator Match -  > We really want to see behind the scenes and hear about the founder’s story. Investors are buying into the whole operating system. The more credibility and trust you can build, the better. Alicia Teltz Chairwoman The Hype Department -  > Even with a link in your post, a good post will still get good reach. I’ve included a link in every single post I have done, and have 43M impressions this year. Adam Biddlecomb Head of Brand Mindstream, HubSpot ## Make strong connections and promote your personal brand Download *The LinkedIn Growth Playbook for Startup Founders* now for expert tips and tricks for growing your LinkedIn audience. 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