2025 Annual Report
The LinkedIn Growth Playbook for Startup Founders
Becoming the founder that everyone follows starts with authenticity and grows with consistent engagement—find out how to use LinkedIn to scale your startup.
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Some of my best-performing posts have come from the most raw, in-the-moment stories
AJ Eckstein
Founder & CEO
Creator Match
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We really want to see behind the scenes and hear about the founder’s story. Investors are buying into the whole operating system. The more credibility and trust you can build, the better.
Alicia Teltz
Chairwoman
The Hype Department
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Even with a link in your post, a good post will still get good reach. I’ve included a link in every single post I have done, and have 43M impressions this year.
Adam Biddlecomb
Head of Brand
Mindstream, HubSpot
LinkedIn Content Performance Analyzer
When you sign up to get the playbook, you'll also get access to the LinkedIn Content Performance Analyzer. Use it to uncover what makes your LinkedIn posts resonate. The analyzer evaluates your recent posts, identifies your top performers based on engagement metrics, and delivers AI-powered insights to help you understand what content resonates with your audience. It's perfect for founders, content creators, and professionals who want data-driven insights to refine their LinkedIn strategy and grow their audience.