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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. 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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Avison Young  # Avison Young Increases CRM Adoption from 23% to 90% in Four Months by Implementing the HubSpot CRM Platform Real Estate 200-1,000 employees  - 90% user adoption rate - 4 CRMs consolidated into one - 95% of North American revenue tracked Use Cases - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [Data Hub](https://www.hubspot.com/products/operations) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview When Avison Young changed its CRM and consolidated sales, marketing, service, operations, and content on the HubSpot CRM Platform, user adoption in North America rose from 23% to 90% in just four months. ### About Company Avison Young is a full service global real estate advisor, powered by over 5,000 people in more than 120 markets. Its teams are united by a single purpose – to create real economic, social, and environmental value for clients. Its investments in digitization, technology and data solutions, such as HubSpot, are designed to arm its top talent with top tools—which is just one of the reasons why Avison Young ranked number one in the Urban Development category in Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022.  ### Four Separate CRM Instances [Avison Young](https://www.avisonyoung.us/company-profile) brokers need complete information about their clients to deepen relationships and increase sales, regardless of where those clients do business around the globe.  “Our brokers need to know everything we’re doing with every client—not just what we’re doing in our own backyard but what we’re doing globally,” says Mike Hart, Global Chief Information Officer at Avison Young.  Unfortunately, Avison Young brokers struggled to get a complete picture of clients. The company was growing by acquisition—and thereby acquiring the CRMs of those businesses. Each CRM it acquired was separate from the others.  Phoebe Scott, Global Director, CRM at Avison Young, explains the situation: “Some newly acquired businesses continued to use their existing CRM. Others had been part of Avison Young for a while, but had never taken the leap to consolidate.”   ### Low User Adoption Avison Young had a CRM in place for the North America team, but user adoption was low with only 23% of Avison Young’s 1,600 brokers in North America using it and several groups within North America using their own separate CRMs. “When only 23% of your brokers use your CRM, the value of that system to your organization is lost,” says Mike. ### Manual, Time-Consuming processes Because the previous CRM was challenging to use, Mike and his team provided  Excel spreadsheets to the finance team for their forecasting, which was time-consuming.  “We had to pull reports from every system and then integrate them,” says Mike. “It was a significant amount of work and went against everything our culture stands for.” The team also struggled to tie revenue to individual brokers with their CRM.  “We couldn’t see in real-time how brokers were tracking against their goals for the year,” says Mike. “This made it challenging for managers.” ### Barriers to Sharing Wisdom The siloed CRMs were also a barrier to sharing knowledge and best practices among offices globally.   “Some groups were doing amazing things but that wisdom wasn’t shared with other groups,” says Phoebe. “And if a group had a problem, they couldn’t see how other groups around the globe had addressed the same problem.” ### Opportunity to Differentiate When Mike became CIO, his priority was to consolidate and simplify client information and revenue reporting for Avison Young managers and brokers around the world.  “When you have four different CRMs, you’re not a true global organization,” says Mike. “You’re an organization in name only, with everyone working in their own silo.” At the same time, he saw this as an opportunity to apply Avison Young’s brand values and differentiate itself from its competitors.  “We wanted something that was new, fresh, and aligned with our brand,” says Mike ### Consolidating on the HubSpot CRM Platform After researching different CRM tools, Mike and Phoebe decided to consolidate Avison Young offices around the world on the HubSpot CRM Platform. They would implement the full HubSpot CRM Platform, including [Operations Hub Professional](https://www.hubspot.com/products/operations), [Sales Hub Enterprise](https://www.hubspot.com/products/sales), [Service Hub Professional](https://www.hubspot.com/products/service), [CMS Hub Enterprise](https://www.hubspot.com/products/cms), and [Marketing Hub Enterprise](https://www.hubspot.com/products/marketing). ### Easy-to-use Features Encourage User Adoption Avison Young brokers and managers around the world quickly got onboard with the HubSpot CRM Platform once they experienced its easy-to-use interface and features.  “HubSpot gives our brokers the features they need to work more efficiently,” says Mike. Many brokers were already using the free version of HubSpot CRM for their own purposes, which also helped user adoption rates.  “Choosing something they were already familiar with seemed like a natural progression. And that decision has paid dividends,” says Mike. ### Consolidated View of Clients Across the Globe By consolidating global sales, marketing, content, and operations on the HubSpot CRM Platform, brokers now have complete client information available in a single view, regardless of whether their clients are doing business with Avison Young locally or in other regions. This has empowered brokers to identify new opportunities for growth, especially with existing clients.  “We can see when we can offer additional things to clients over the lifetime of a contract,” says Phoebe. “Rather than have them go to our competitors, we can anticipate their needs and meet them before they arise.” This ability to identify cross-selling opportunities has directly impacted Avison Young’s bottom line.  “We’re not just doing one-off deals,” says Mike. “We’re growing our share of wallet with clients as we present them with different solutions across our offerings.” ### Consolidated View of Sales Activities Just as importantly, managers have new data insights into the sales activities of the brokers they manage. They can see how many calls brokers make, how many contacts they add to the system, how many meetings they hold, and how many follow-ups they make.   “We have a complete view of all activities in our funnel,” says Mike.  Managers can choose to get as granular as they wish with these data insights. “Some managers want to get into all the details,” says Phoebe. “Others want something more high level. With HubSpot, managers can tailor their approaches and manage their teams the way they know is best.” ### More Accurate Revenue Forecasting This cross-funnel sales information isn’t just important for managing brokers but also for accurate revenue forecasting at every level.  “We run our forecasts right out of HubSpot and never touch Excel,” says Mike. “We take our brokers’ target revenue for the year and use it to forecast revenue on a monthly basis and monitor how we’re trending.” ### Collaboration Among Global Teams HubSpot has also facilitated collaboration among different teams and offices globally.  “Brokers can see relationships, who shares those relationships, and how much business they’re doing,” says Phoebe. “They can see what strategies are working, collaborate among brokers and teams, and coordinate our client outreach.” The HubSpot CRM Platform also gives these teams the information they need to plan and strategize effectively.  “Rather than making decisions based on anecdotal pieces of information, we have actual data that we can use to guide our conversations and strategy,” says Phoebe ### Easier Process Implementation Today, when Avison Young rolls out a new process, they only have to create it on one CRM instance, not multiple instances, which saves time in implementation, documentation, testing, and training. As a result, Avison Young has improved agility with the ability to launch new processes quickly. ### Appealing to Brokers and New Recruits By choosing the HubSpot CRM Platform, Avison Young differentiated itself from other commercial real estate companies and stayed true to its brand values.  “Most brokers already know what they’ll get with other CRM tools,” says Mike. “We’re offering them something different and better—and that appeals to existing brokers and new recruits.” ### 90% User Adoption Rate Within four months of consolidating sales, marketing, operations, and content on the HubSpot CRM Platform, the user adoption rate amongst Avison Young’s 1,600 brokers in North America jumped dramatically, from 23% to 90%. Avison Young also consolidated four separate CRMs onto the HubSpot CRM Platform while also integrating with its finance system for the first time.  Today, 95% of North American revenue and 65% of global revenue is tracked on the HubSpot CRM Platform. Just as importantly, Avison Young found a CRM partner that aligns with its values. “HubSpot has a different culture than many of its competitors,” says Mike. “We’re not just a customer number or dollar figure to them. They look to us for what they need next in their roadmap just as much as we look to them to deliver solutions. It’s a true partnership.”   Table of Contents Table of Contents - [Four Separate CRM Instances](https://www.hubspot.com#four-separate-crm-instances) - [Low User Adoption](https://www.hubspot.com#low-user-adoption) - [Manual, Time-Consuming processes](https://www.hubspot.com#manual-time-consuming-processes) - [Barriers to Sharing Wisdom](https://www.hubspot.com#barriers-to-sharing-wisdom) - [Opportunity to Differentiate](https://www.hubspot.com#opportunity-to-differentiate) - [Consolidating on the HubSpot CRM Platform](https://www.hubspot.com#consolidating-on-the-hubspot-crm-platform) - [Easy-to-use Features Encourage User Adoption](https://www.hubspot.com#easy-to-use-features-encourage-user-adoption) - [Consolidated View of Clients Across the Globe](https://www.hubspot.com#consolidated-view-of-clients-across-the-globe) - [Consolidated View of Sales Activities](https://www.hubspot.com#consolidated-view-of-sales-activities) - [More Accurate Revenue Forecasting](https://www.hubspot.com#more-accurate-revenue-forecasting) - [Collaboration Among Global Teams](https://www.hubspot.com#collaboration-among-global-teams) - [Easier Process Implementation](https://www.hubspot.com#easier-process-implementation) - [Appealing to Brokers and New Recruits](https://www.hubspot.com#appealing-to-brokers-and-new-recruits) - [90% User Adoption Rate](https://www.hubspot.com#90-user-adoption-rate)  > HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do best Phoebe Scott Global Director, CRM [](https://www.avisonyoung.us/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) Agent Hub - 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