HubSpot Customer Case Studies

CoolProducts.com
Lawerence, Kansas
B2C
1-10 Employees 
Internet Products Industry

"Signing up for HubSpot was a little scary because we were (and still are) honing the user experience, so promoting too much felt like it might be premature.  But it’s clear that it was a good decision for our start-up."  

-Tony Schmidt, CEO CoolProducts.com

ABOUT THE COMPANY

Coolproducts.com is a different kind of gifting website, in fact Coolproducts.com is a tool in and of itself, a gift finding tool. The tool, known as the Gift Professor, requires users to complete a survey about themselves and the person they are buying the gift. It takes into consideration factors like the recipients' age, interests, occupation and personality traits. In the end, the survey generates gift ideas from around 50,000 products featured on their website. They consider themselves the eHarmony of gift finding tools. 

BEFORE HUBSPOT:

• Coolproducts.com struggled to drive potential customers to their website. Because of the way the company showcases their product line, over 50,000 products in 700 categories, they needed an in-depth SEO plan so customers could find the right product category and therefore their website if they were using a search engine like Google

• They had problems getting users to understand the benefit of their value proposition (a matching technology that creates a tailor made gift suggestion page based on recipient’s attributes) and in turn create accounts on their website before actually using their products

• The company had been blogging about their gift giving matching services, but were having difficulty finding fresh new ways to present their product to gain new leads

RESULTS AFTER 4 MONTHS WITH HUBSPOT:

HOW DID HUBSPOT HELP?

• HubSpot's Landing Pages and calls to action allowed the company to improve new visitors experience and encouraged them to explore the website. This enabled them to track activity of the visitors and more easily convert leads into customers

• The Blogging and Social Media Tools enabled CoolProducts.com to create a voice for their company to reach potential customers more effectively and to easily share their content

• HubSpot's Lead Management tools assisted the CoolProducts.com team to more effectively nurture prospective customers through email campaigns by showing them which products initially brought customers to their site and how to leverage that data to reach them 

Tweet their success story!

"We are so much further along the path to reaching a tipping point. The 30,000 visitors who have looked at our site and the 1,500 who have subscribed, have taught us a great deal thanks to analytics.  HubSpot taught us to create landing pages that convert visitors into leads. "