Brightfire was founded in 2003 in Glasgow, Scotland as a web development agency. In 2010, their success began to stagnate, as the competitive landscape grew crowded with other agencies who had entered this low-barrier industry. The directors at Brightfire reconsidered their future growth strategy, and ultimately saw inbound marketing with HubSpot as their opportunity for differentiation in the field.
- Doubled revenue in the first year
- Increased revenue 70% in the second year
- Continued growth through a recurring revenue model
Element Three was using a multitude of fragmented tools that didn't integrate well to communicate results with each other. Without the ability to piece all of their efforts together to produce a concrete ROI for their customers, Element Three was unable to lock down the retainer clients their agency needed.
- Increased yearly revenue 100%
- Increased average client spend 91%
- Increased largest monthly retainer client by 400%
Concentric was using various marketing tools to manage their clients' online marketing strategies. Not only was this ineffiicient, but it made it difficult to prove the ROI of their efforts to their clients. Without this ability, it was impossible to sign clients on for retainer-based contracts versus contracts on a project by project basis.
Innovative Marketing Resources used to aid clients with outbound strategies like print and direct mail. As the economy dipped in 2008, outbound stopped working. The agency had to change.
- Seeing 5000% ROI
- Increased traffic by 680%
In the decades since they were founded, the Weidert Group found that the traditional marketing tactics they'd mastered simply weren't performing like they used to. They needed a way to differntiate themselves from their competitors and reach greater revenue stability.
- Increased leads by 351%
- Increased web traffic by 341%
- Increased blog subscribers by 500%
Lynton Web's workload was highly variable. Some months would be heavy, others they'd be performing under-capacity. They also spent a lot of time educating their many customers who came to them with little-to-no marketing expertise. They needed a way to make their efforts both consistent, and more efficient.
- Increased leads by 1033%
- Increased web traffic by 407%
- Increased blog reach by 537%
"I would say our most qualified leads come from the service marketplace. For the vast majority of HubSpot customers, it’s the first place they look for vendors. So there’s a huge value in the reputation that comes with being a HubSpot certified partner. "
PMG had an online presence, but their internal strategy was scattered across multiple platforms. They had a CMS, another tool for analytics, and couldn't unify any of their efforts or results. The majority of their customers came from word-of-mouth referrals. PMG needed to find a way to replicate this word-of-mouth success in the digital space.
- 5x increase in monthly online leads
- 61% increase in monthly organic web traffic
- Generated more qualified leads.
StudioPMG's main source of customers was from word of mouth referrals. This worked for a while, but as the company began to refine a business model, they knew this was not scalable. They needed to find a way to penetrate new markets, increase organic search presence, adn convert more leads into cusomers.
Schwartz Communications experienced difficulties executing campaigns from beginning to end. They had to use their IT department to set up landing pages, and it slowed down their content creation, publishing, and overall promotion efforts.
Before B2B Inbound was created, its CEO Greg Elwell knew he wanted to offer inbound marketing services, but didn't have an efficient platform to execute on this successfully. He needed a new system and identity to help him innovate his agency.