Select International Increases Online Revenue 101% with Targeted Lifecycle Stage Marketing Automation
Like any other great company, Select International’s overarching marketing goal is to fully support their sales team with high-quality, pre-qualified leads. However, their website was static and un-engaging to leads and their outbound tactics were falling short of leads goals. As a result, they simply weren't able to produce enough high quality leads.
- 101% increase in revenue generated from web leads
- 416% increase in dollar amount of sales opportunities
- 194% increase in web leads
After the economic downturn in 2008, Yoh's marketing budget took a big cut. They needed a way to enter the conversation in their highly commoditized marketplace, but had no idea what to do with any of the traffic they were generating.
- Increased leads from organic search by 471%
- Increased leads from direct traffic by 209%
- Increased traffic from email marketing by 335%
"For us HubSpot has given our content development direction and meaning. The natural way the software is designed has allowed us to orient our efforts to capitalize on that process flow."
Firefish was using a variety of marketing tactics and programs, but had no way of telling how effective any of them were. Their cost per customer acquisition was through the roof. They were up against stiff competition, and needed to find a way to differentiate themselves, without increasing their budget.
- Increased leads by 235%
- Increased organic web traffic by 364%
- Increased web traffic from social media by 129%
"Without HubSpot Software, we'd have found it very difficult to qualify how likely a potential client was to purchase. With HubSpot Software, we have a good idea of how ready a lead is to buy before the sales team are even involved, meaning their time is used much more efficiently."
Aclipse was spending a ton of money on pay-per-click ads. They were getting lots of leads this way, but they were mostly low quality leads. Aclipse wantd to use social media and inbound marketing to generate not only more leads, but higher quality leads.
- Increased monthly organic web traffic by 100%
- Increased monthly social media reach by 50%
“Customer service is great because I love follow-up from a real person. When we email a support ticket, which isn’t often, we get a response very quickly. We’ve had only positive experiences with customer support."