Small Businesses Will Benefit From Improved Conversion MarketingHubSpot announced today that it has completed the acquisition of
GroupSharp, LLC.
GroupSharp is a software startup that has developed a web-based tool
that combines the ease of use of a spreadsheet with the power of a
database. GroupSharp's product will be fully integrated into HubSpot's
lead generation and conversion software for small businesses.
Cambridge, MA - January 11, 2007
-- HubSpot announced today that it has completed the acquisition of
GroupSharp, LLC. GroupSharp is a software startup that has developed a
web-based tool that combines the ease of use of a spreadsheet with the
power of a database. GroupSharp's product will be fully integrated into
HubSpot's lead generation and conversion software for small businesses.
The
Internet and search engines in particular have caused an overall
"flattening" of virtually every market on the planet from avalanche
protection consulting to zombie mask production. These flattening
affects benefit small businesses disproportionately as they can now be
"found" by potential customers without having to deploy a large sales
force. HubSpot builds software that helps companies get "found" by
prospects on the Internet and then helps companies convert a higher
percentage of those prospects to customers. The GroupSharp tool will be
integrated in to the HubSpot software to help its clients convert a
higher percentage of prospects to customers.
HubSpot's software
helps make small business marketing both more effective and measurable
with advanced data tracking and analytics. For example, the software
will track when the prospect first visited the website, which pages she
visited more than once, comments she made on blog articles or
discussion boards, and where she came from on her first visit (which
search term on Google, which website link, etc.). This information will
help HubSpot's clients have a more solution-oriented initial
conversation with their prospects. In addition, the software allows
companies to look across all of its leads in the database and see which
marketing events, search terms, links and programs are the most
effective in terms of not only driving traffic, but increasing the
number of qualified leads that turn into customers. "It is information
like this that helps HubSpot's customers turn their marketing
activities from a black art to a measurable science," noted Brian
Halligan, co-founder of HubSpot.
Brent Leary, founder of
Business Technology Radio
and CRM Essentials commented, "HubSpot's software has been incredibly
valuable at helping our website attract traffic through search engine
optimization, flexible content creation/editing, and business blogging.
I am looking forward to having the features that GroupSharp brings in
terms of helping us convert a higher percentage of those website
visitors into paying customers."
Patrick Fitzsimmons,
GroupSharp's founder commented, "HubSpot is doing some revolutionary
work in the area of marketing conversion for small businesses. I look
forward to addressing the challenge of delivering sophisticated online
marketing capabilities for small businesses." Fitzsimmons has joined
HubSpot's technical team in Cambridge, MA.
About HubSpot
HubSpot
provides hosted software to help small businesses improve their online
marketing. HubSpot's product helps small businesses attract prospects,
convert them to clients and analyze patterns in the sales process. The
company was founded by Dharmesh Shah and Brian Halligan, both graduates
of MIT in Cambridge, MA.
The company maintains a website at
http://www.hubspot.com.
The founders also author
Small Business Hub, a popular blog on the topic of Internet marketing for small businesses.
Contact:
Brian Halligan
bhalligan [at] hubspot [dot] com