HubSpot's new email and landing page tools have been built from the ground up to give you a ton of options for creating beautiful and flexible content. Both systems come with dozens of robust templates that you can use right away, and we have a pretty impressive code editing environment for designers and developers who want to create something of their own.

But what if you want something a bit more custom than our default templates, and don't have a designer on staff? That's where the Template Marketplace comes in.

HubSpot's Template Marketplace features a growing list of templates designed and built by third party designers. There are over 140 templates to choose from to date, and more are being added every week. Browsing templates is easy, and when you find one you like, you can purchase and insert into your HubSpot portal in seconds. No code, no files, no technical knowledge required.

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Easily Browse Templates & Preview Styles

Browsing templates in the Marketplace is easy. Scroll through and see previews of all our templates, or filter down to find the best template for your business. It's easy to surface templates built for your industry specifically, by popularity, recency, B2B vs. B2C, even by performance. More on that below.

When you find a template you like, you can drill down to see a detailed view of the template. In one click, you can even see a customized version of the template with your HubSpot styles applied - your business logo, font and background colors, and more. Many templates are part of a template pack, and you have the choice of purchasing individual variations or an entire group of similar templates.

Choose Your Templates Based On Design... and DATA!

A feature unique to HubSpot's Template Marketplace is the easy ability to see past performance data from other HubSpot customers who have used that template. That's right - we aggregate metrics like clickthrough rate and email delivery rate for each template to give you an idea of how it has performed when other HubSpot customers have used it in the past.

You can easily see these metrics on the Template Marketplace homepage in each templates' preview, on each pack page, and you can see detailed metrics on each templates' detail page. We also provide comparisons of a templates' metrics against the marketplace average and will soon be adding averages from the past performance of your marketing efforts specifically.

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User Reviews & Recommendations

Want to see what other HubSpot customers have to say about a template, or want to share your opinions on templates you've purchased? Reading and leaving reviews for individual templates is easy. You can also browse templates based on our recommendation engine, which will show you templates from the same designer as the template you are currently viewing, and templates with similar or better performance metrics.

Ready to get started? You can browse the Template Marketplace 
or learn more about the HubSpot Software.

Originally published Dec 14, 2012 8:48:00 AM, updated January 17 2023


Email Marketing Landing Pages