"An inexpensive way to check your Web site's effectiveness in this arena is by using Website Grader at http://Website.Grader.com. You simply plug in your Web address (URL) and the grader gives you a report that grades your site on a scale of 1 to 100; the higher the grade the better your rating. The grader provides explanations for why the search engines might be missing or ignoring your site and offers suggestions that can help your site get more respect from Google and the gang..."
Magic's website (www.magicjohnson.com) scored a 73 at the time of writing the book. Today, he scores a 76. Looks like Magic drained another 3-pointer since he wrote the book!