Let's assume that you're a savvy marketer. You're blogging, engaging in social media, and optimizing your site for search engines. You have inbound marketing down to a science, and the leads are flowing in from many different channels.
There's only one question: how do you know which channels are producing the most customers?
HubSpot marketer and owner customers now have a simple way to answer this question. HubSpot's new closed-loop marketing matches sales records with corresponding lead data to show which channels are the most efficient sources of new customers.
You can get started with closed-loop marketing on the HubSpot leads page, where there is now a column marked "Closed On." By clicking on this column and entering the date on which the lead became a customer, you'll be able to close the loop and match your sale information to its lead source, completing the funnel. (If you're already recording sales data Salesforce.com, HubSpot offers seamless integration.)
With this new data, marketers can determine the rate of lead to customer conversion for each channel and determine which marketing channels are the most effective. Your marketing team can then focus on these channels and work on improving the effectiveness of other channels, driving yet more leads and more customers.
Originally published Apr 2, 2009 11:50:00 AM, updated January 17 2023