New Action Grader Tool Simplifies Website CTA Optimization

by Pamela Vaughan


Jun 18, 2009 9:37:00 AM

We're super excited about this one.  Today we announced the launch of Action Grader, a tool that makes website call-to-action (CTA) optimization simple.  Action Grader joins the likes of Website Grader, Twitter Grader and Facebook Grader as the newest of HubSpot's free marketing tools.

Action Grader's self-learning and -improving properties enable average small business and marketing website owners to optimize their sites' calls-to-action without the need for advanced mathematics or constant maintenance. 

The tool provides a free, easy alternative to expensive and difficult services that increase the marketing effectiveness of a website's call-to-action campaign, which uses badges on a website to urge the visitor to perform lead-generating functions, such as registering for a webinar, free trial or event or downloading a report. The only other free website CTA optimization service is Google's Website Optimizer, which necessitates manual maintenance, months of testing and difficult math for even the most seasoned technology expert.

Action Grader's self-testing mechanism automatically chooses and displays the most effective call-to-action at the appropriate time, ensuring the most possible click-throughs for the best chances of customer conversion. Users are not required to perform any additional maintenance; the tool does all the work for you!  

Still confused?  Refer to the following visual explanation ... 

Action Grader Explanation

This is the first version of Action Grader. HubSpot plans to make ongoing improvements to the tool for enhanced usability.  Please tell us what you think about Action Grader in the comments below.

Start optimizing your website's CTA campaigns at

Check out HubSpot's other free marketing tools at

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