Pete Caputa to Speak about Inbound Marketing at Pathway to the Future

by Pamela Vaughan


Aug 20, 2009 8:11:00 AM

WAC ConsultingHubSpot's Pete Caputa is scheduled to speak at this year's WAC Regatta Conference, "Pathway to the Future" on Thursday, September 10, 2009 in Marlborough, MA

The WAC Regatta seeks to answer the question, "What does the future hold for business?"  The conference promises one full day of interactive briefings to help attendees, including business owners, presidents and CEOs, finance and operations managers, IT managers, HR and office managers and sales managers,
grow their businesses.  

Pete will speak about "How to Leverage SEO, Blogging and Social Media for Lead Generation."  He will discuss how inbound marketing can be a powerful channel to attract website visitors and leads while building thought leadership for companies.  Pete will teach how to incorporate social media into the overall marketing strategy and generate sales leads for businesses with the power of social media, blogs and SEO.

Attendees of the conference will take away:

  • Concrete suggestions on how to best develop or enhance business processes to increase profits.
  • Lessons from companies that are not only surviving the down economy but capitalizing on opportunities.
  • A renewed sense of optimism for the future as innovative tools become easier and more affordable to use.
  • A to-do list of areas to explore.

The event is hosted by WAC Consulting, which provides and supports accounting, manufacturing/warehousing and CRM software solutions, offers software customization services, and designs end-to-end solutions that fit individual companies. The staff also brings real-world experience in finance and accounting, manufacturing workflow processes, materials management, engineering data management and sales force automation to companies both large and small.

For more information about the conference and to view the conference agenda, check out

To register, please visit

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