Twitter founder Biz Stone explains the purpose of these lists briefly on the Twitter Blog, but do you know how to leverage the new feature from a marketing perspective?
Because Twitter Lists are so brand-spanking new, we decided to hold a rather impromptu webinar last Wednesday to help marketers like you understand and take advantage of the new feature. If you missed it, you can always download the archived webinar to view at your convenience at http://www.hubspot.com/marketing-webinars/twitter-lists-archive.
The webinar will teach you everything you need to know about Twitter lists, including:
What are Twitter Lists and why should marketers care?
How to build Twitter Lists
How to share and follow Twitter Lists
How marketers can use Twitter Lists for their businesses