As part of its series of virtual live conversations with leading thinkers in business and entrepreneurship, the MIT Enterprise Forum will be offering a virtual MasterClass with HubSpot CEO, founder and co-author of Inbound Marketing Brian Halligan this Friday, November 20 at 12 p.m. EDT.
The hour-long interactive class, "Start-up Marketing: Strategies from the Trenches for Entrepreneurs" will cover the following:
- How successful entrepreneurs leverage Internet tools (like Google, social media and blogs) to win customers
- Concrete steps for startups to build presence, trust and loyalty with a low budget
- Ways to get found by your target audience and create channels to interact with your customers
The live Q&A conversation with Brian following the class will afford registrants from anywhere in the globe the unique opportunity to engage in a virtual conversation with Brian to discover the winning strategies that have made HubSpot a successful venture-backed startup.
As a 2005 graduate of the MIT Sloan School of Management, Brian remains an active member of the MIT community, regularly speaking at events and currently acting as an Entrepreneur in Residence at the MIT Entrepreneaurship Center.
To register for this Friday's MasterClass and to enter for a chance to win a 45-minute consulting session with Brian, visit http://authorsglobe.com/?subseccion=evento&interna=general&event=92.