MIT Enterprise ForumAs part of its series of virtual live conversations with leading thinkers in business and entrepreneurship, the MIT Enterprise Forum will be offering a virtual MasterClass with HubSpot CEO, founder and co-author of Inbound Marketing Brian Halligan this Friday, November 20 at 12 p.m. EDT.

Brian HalliganThe hour-long interactive class, "Start-up Marketing: Strategies from the Trenches for Entrepreneurs" will cover the following:

  • How successful entrepreneurs leverage Internet tools (like Google, social media and blogs) to win customers
  • Concrete steps for startups to build presence, trust and loyalty with a low budget
  • Ways to get found by your target audience and create channels to interact with your customers
Brian will explain the changing nature of marketing and how the Internet has put the power back in customers' hands to find the products and services that interest them.  He will provide a comprehensive "get found" strategic framework, explaining why and how startups need to rethink their marketing strategies from the bottom up to stay competitive and thrive in a dramatically changing market. 

The live Q&A conversation with Brian following the class will afford registrants from anywhere in the globe the unique opportunity to engage in a virtual conversation with Brian to discover the winning strategies that have made HubSpot a successful venture-backed startup.

As a 2005 graduate of the MIT Sloan School of Management, Brian remains an active member of the MIT community, regularly speaking at events and currently acting as an Entrepreneur in Residence at the MIT Entrepreneaurship Center.

To register for this Friday's MasterClass and to enter for a chance to win a 45-minute consulting session with Brian, visit

Originally published Nov 17, 2009 10:14:00 AM, updated January 17 2023


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