Last week, CRM experts gathered in New York for the 2010 CRM Evolution conference to discuss new customer trends. Not surprisingly, the conversation shifted to the discussion of Social CRM as a rapidly growing phenomenon in internet marketing.

Microsoft’s launch of the Center for CRM Excellence in Canada also illustrates the increasing demand for social CRM in one's inbound marketing strategy. But how do businesses actually use this tool? Here is what some HubSpot customers shared about their HubSpot-Salesforce integration:

Capture Lead Tracking Data From Landing Pages

Viridity, an energy resource management software company, uses HubSpot’s integration of Salesforce to improve its sales cycle with the production of targeted landing pages. “When we increase how many landing pages we have, there is a clear correlation to how many leads we get,” said Jason Bailey, multimedia specialist at Viridity. He has created over 70 unique landing pages, which reached a nearly 15% conversion rate.

Prioritize Your Communication With Leads

ProofreadNOW, a company for proofreading services, uses HubSpot's integration with Salesforce to provide immediate and personal responses to leads as necessary. Conni Eversull, the company’s marketing and sales director, can efficiently prioritize which inquiries to respond to in a specific time frame. In the past year, Conni increased sales leads to over 660.

Receive a Clean Stream of Leads

CMS Products, a storage and data security company, uses HubSpot’s integration with Salesforce to produce a clean stream of leads. HubSpot ensures that duplicate leads don’t exist in your database, which saves marketers time and effort. Even without the duplicates, CMS grew its leads by 2,700% in five months.

Read more about HubSpot's Salesforce integration.

Do you have a specific way of using CRM and adapting to Social CRM? Share it in the comments below!

On-Demand Webinar: Online Marketing & Lead Nurturing in the Era of Social CRM

Social CRM & Lead Nurturing Webinar

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Originally published Aug 11, 2010 1:08:00 PM, updated July 03 2013


Inbound Marketing Social Media Lead Generation Salesforce