Only a few months ago, Brian Halligan, HubSpot’s CEO and co-founder, was named one of BtoB Magazine's Who's Who in B-to-B 2010 in the demand generation category for his success in helping businesses “get found” online. It was an apt honor, since  "helping businesses get found" is exactly what Brian’s vision has been for HubSpot all along.

In this recent video, Brian shares how the idea of HubSpot and inbound marketing were seeded in his and Dharmesh Shah’s minds. Early on, the two MIT classmates realized that people were shifting their shopping and research habits to the web. In response to this change in consumer behavior, Brian and Dharmesh wanted to offer a simple, integrated solution for businesses to get found online and increase sales.

Four years later, HubSpot is one of the fastest SaaS company in history, with more than 180 employees and 3,500 customers. “... Those results are very much a function of the success of our customers,” said Brian. “It turns out this inbound marketing stuff really works, and HubSpot works, because our customers get more leads at a lower cost and they get more customers at a lower cost than they ever could with outbound marketing and very traditional methods.” (HubSpot customers get 4.2 times more leads after five months of using our inbound marketing software.)

In recognition of the hard work of our customers and partners, we at HubSpot recently held our first annual user group. Attended by over 320 participants, the conference also sought to acknowledge inbound marketing success stories and offer tons of learning and networking opportunities.

How could an inbound marketing approach change your business? Share your thoughts and experiences with us!

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Originally published Nov 3, 2010 10:36:00 AM, updated January 17 2023


Inbound Marketing Marketing Automation