The DemandGen evaluation was based on a test drive of the HubSpot software. DemandGen's sister division, Demand Creation Specialists, put a test site through the HubSpot experience, from the onboarding process through the entire HubSpot inbound marketing methodology from 'Get Found' to 'Convert' to 'Analyze,' utilizing HubSpot's suite of tools offered for each step of the process.
The review takes readers through the pilot experience and the features of each aspect of the software, highlighting its ease of use for both technical and non-technical users, its "clever and useful functionality," and describing it as "unified," "manageable," and "refreshing."
Prior to the HubSpot test drive, the pre-existing test site generated very little organic traffic, featured many ungated downloads that couldn’t be followed up on, included an infrequently updated blog, had no metrics in place, and exhibited very little anecdotal evidence of visitor conversions.
Over the course of the 10-week HubSpot pilot, however, the site significantly improved its performance, as evident by the following results:
Page views increased by 280%
Bounce rate decreased by 21%
Pages per visit increased by 68%
Average time spent on site increased by 125%
Site visitors doubled
"We're finding HubSpot to be a well-conceived platform that takes a lot of the guess work out of the equation, using phased technical features and intuitive tools for non-technical users," cites the review. "For companies that need to get visible fast, create inbound action around site events, and analyze that activity to bring about more conversions, HubSpot perform[s] admirably."