SugarCRM logoToday, we're excited to announce that HubSpot can now integrate with SugarCRM, the world’s fastest growing customer relationship management (CRM) company. The new, packaged integration between the two systems enables organizations to cost-effectively create and optimize a complete inbound, closed-loop marketing program.

“The most successful companies understand the value of closed-loop marketing and the benefits of sales and marketing collaboration,” said HubSpot CEO and Co-Founder Brian Halligan. “HubSpot’s integration with SugarCRM provides the right tools for even more businesses to make smart marketing decisions that lead to more sales.”

As part of the integration, users of both SugarCRM and HubSpot can more effectively generate leads, better manage lead-to-sales conversions, and leverage the lead intelligence and reporting tools in both products for complete, closed-loop marketing analysis.

Features of the HubSpot-SugarCRM Integration

The integration between HubSpot and SugarCRM enables:

  • Improved sales intelligence by automating the import of lead data from HubSpot to the SugarCRM Leads module
  • Closed-loop reporting and ROI analysis using bi-directional synchronization of closed-won leads data
  • Optimization of marketing activities by making it easy to identify the most effective sources of leads and sales in either system

“It is becoming increasingly more difficult for businesses of all types to stand out in a crowded marketplace,” said Clint Oram, CTO and co-founder of SugarCRM. “With an intelligent, inbound marketing approach powered by tools like HubSpot and SugarCRM, companies can more effectively reach more prospects and better align their sales and marketing teams to execute more effectively and close more business.”

"The Epicom team has completed several successful integrations between HubSpot and SugarCRM,” said Epicom President Bill Harrison, a SugarCRM Gold partner. “Leveraging HubSpot's API with the flexibility of SugarCRM has allowed our customers to take advantage of an integrated system that increases lead generation, generates sophisticated tracking metrics, and is still easy to use. HubSpot is a great product, and we've recently begun using it internally to better measure our marketing efforts and to aid in campaign management, which will inevitably lead to a greater understanding of our own prospects and better lead conversion."

HubSpot and SugarCRM users can access and implement the integration via the SugarExchange.

HubSpot and SugarCRM are also offering a free 30-day evaluation of the combined solutions. Access your own free trial here.

Live Webinar: Inbound Marketing With HubSpot & SugarCRM


Learn how to improve your business' inbound marketing by creating an effective closed-loop marketing system with HubSpot and SugarCRM.

Register for the live webinar on Wednesday, February 16 at 1 PM ET!

Originally published Jan 26, 2011 9:00:00 AM, updated January 17 2023