“How do I get into product marketing?”
That’s a question I see almost every single week, and it’s no surprise. According to a survey by Robert Half, product marketing is one of the top 3 marketing roles growing in 2018.
And yet, even though there is a lot written about the importance of product marketing, it still remains a mystery to many looking to make the transition into a product marketing role. While the responsibilities of a product marketing role can vary by ... Read More