Think about the last time you decided to purchase something of significant value. Did you walk into a shop with little to no background information on what you were buying? Or, did you do your research online reading reviews and comparing prices while consulting family and friends?
Today’s customer journey looks more like the latter.
With a wealth of information now available to consumers, the buying and selling process has shifted. The power now lies with the buyer, not the seller. This means that traditional sales tactics developed years ago and the skills necessary to be successful in sales simply aren’t as effective today. Gone are the ... Read More