HubSpot today announced the relaunch of its Affiliate Program, which helps B2B experts generate revenue from the content they create like blogs, digital courses, or podcasts. The new program features higher commissions, tiered payouts, and better rewards for HubSpot affiliates.

“The Affiliate Program has evolved since its start in 2017, and we’ve gained invaluable insights along the way. Our program’s mission remains the same — we want to help our affiliate partners thrive by providing opportunities to monetize their influence — but now, we’re transforming our execution of this mission by giving affiliates more room to grow,” said Emmy Jonassen, VP of Marketing at HubSpot. “I’m thrilled to empower our affiliates with a clear path to success and add greater value to these partnerships.”

Out With the Old, In With the New

In 2022, the number of affiliates in the program more than doubled in 2022 compared to the prior year. The program has only continued to grow this year which sparked HubSpot’s decision to further invest in the program. The main driver of the company’s greater commitment to the program is its dedicated affiliate partners. 

“I'm thrilled about increasing our investment in the Affiliate Program. With better incentives and resources, we can strengthen our relationships and continue advancing this channel to new heights," said Rex Gelb, HubSpot's Senior Director of Paid Acquisition. "Our affiliates have been working hard and they deserve to be rewarded and recognized for their efforts. This relaunch marks the start of our unwavering commitment to building a thriving affiliate community, and we couldn’t be more excited for the future of this program.”

Check out what’s new:

  • Doubled the recurring commission rate to 30% (up to 1 year)
  • Doubled the cookie window to 180 days to maximize the commission affiliates earn on sales they influenced
  • Added new affiliate tiers that include a progression in earning potential and rewards:
    • HubSpot Affiliate - Receive a 30% recurring commission for up to 12 months for every sale
    • Super Affiliate - Receive a 30% recurring commission for up to 12 months for every sale plus additional bonuses
    • Elite Affiliate - Receive custom commission

The overall aim of the program’s relaunch is to better reward affiliates for their growth and make the time and effort spent on promoting HubSpot truly worthwhile. As affiliates’ performance increases, they are awarded the title of the next tier and unlock exclusive benefits. 

Some of these benefits include:

  • Guest blogging opportunities
  • Chance to enter raffles/giveaways
  • Regular meetings with a dedicated account manager
  • Co-branded landing pages

On top of the perks that come with each affiliate tier, getting started in the program is easy (and fun). All affiliates get access to an extensive resource center and more than 400 marketing assets to help them create HubSpot-related content efficiently. The program offers a welcome bonus of up to $80 USD to affiliates in their first 30 days in the program. Affiliates can also opt in to participate in periodic challenges to earn more monetary benefits.

Working Together to Help Businesses Grow Better

The HubSpot Affiliate Program is designed for anyone who wants to earn money while helping their audience develop and grow a successful business.

The program is a great fit for:

  • SaaS reviewers who provide informative reviews on various business solutions
  • Content creators who share their business expertise through blog articles, YouTube videos, or podcasts
  • Digital educators who teach others how to grow a successful business through online courses and other educational materials
  • Businesses that offer a digital solution that integrates with the HubSpot platform

If you are looking to diversify your revenue streams while promoting a product you believe in, the HubSpot Affiliate Program is for you. Ready to double your earnings?

Apply to the program:

Originally published Jun 1, 2023 11:00:00 AM, updated June 01 2023