HubSpot, the customer relationship management (CRM) platform for scaling companies, announced today it received a number of accolades in G2’s annual Best Software Awards, including being named the #1 Global Software Company and recognition across three Hubs - Marketing, Sales and Service.

Now more than ever, software customers are placing their trust in one another, allowing their peers’ experiences to influence their own decision-making processes. As the world's largest and most trusted software marketplace, G2 is visited by 80 million software buyers each year. Its annual Best Software Awards rank the world's best software companies and products based on authentic, timely reviews from real users.

"Since our founding, we've been on a mission to solve for our customers," said Andy Pitre, EVP of Product at HubSpot. "Being recognized by G2 as a leading software company overall, as well as across multiple Hubs, is a testament to our hard work. While we're proud to have built products trusted by so many, it wouldn't be possible without our customers. We're incredibly grateful for their reviews, their feedback, and for pushing us to build a connected customer platform that's powerful and easy to use.”

In addition to being named the #1 Best Marketing and Advertising Product, HubSpot’s Marketing Hub was also named the #3 Best Software Products (Overall) and Products for Mid-Market, as well as #4 on the Best Products for Small Business list. Sales Hub was recognized as #1 on the Best of Sales Products list, as well as the #7 Best Products for Mid-Market and #10 Best Products for Small Business. Service Hub also received ranks as the #4 Best Customer Service Products. In addition to being named the #1 Global Software Company, HubSpot also won 318 #1 G2 Winter 2023 rankings - more than any other company on the list. This follows HubSpot's recognition in TrustRadius' Winter 2023 ‘Best of Awards’ under the Sales Email Tracking and CRM categories. 

To be recognized as a Best Software Award winner, a software company or product must receive at least 50 approved and published reviews during the 2022 calendar year. Winners are ranked based on a combination of multiple factors including customer satisfaction, popularity and statistical significance, the quality of reviews received and overall market presence. 

Here are some recent reviews from HubSpot customers that contributed to this year’s G2 leadership rankings:

  • “HubSpot [Marketing Hub] has many great features and functionality, and how it all interacts with each other sets them apart from the crowd. As we have multiple business units within our single HubSpot account, the system is so flexible that I can have everyone use the same platform and generate completely different programs - static and automated.” - Megan B., Mid-Market (51-1000 emp.)
  • “Being an all-in-one integrated system is one of the best advantages of HubSpot [Sales Hub], along with analytics. HubSpot also boosts tracking & conversion, which helps create good forecasting for the team.” - Shreya, Enterprise (> 1000 emp.)
  • “HubSpot [Service Hub] allowed us to replace many disparate apps. The knowledge base, academy, chat, workflows, tickets, and more features support our flow nicely. And we love the very responsive and helpful HubSpot support team!” - Dennis M., Small-Business (50 or fewer emp.)

Learn more about what real users have to say about HubSpot on G2.

Originally published Feb 13, 2023 9:30:00 AM, updated February 13 2023