HubSpot Launches Education Partner Program to Bring Inbound Marketing and Sales to the College Classroom

by Ellie Flanagan


Mar 28, 2017 8:00:00 AM

When you think about technology, sales and marketing aren’t usually the first professions that come to mind. Peek into the majority of classrooms, and you’ll hear professors teaching the traditional tactics – ABC, The Four Ps of Marketing, AIDA. But as the way people shop and buy becomes more tech-centric, so must the tools of the sales and marketing trades. We’re faced with a digital skills gap that’s leaving today’s marketing and sales grads unprepared to use the technologies and methodologies they’ll inevitably encounter in the workplace.

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