HubSpot Helps UK Startup Marketers: Lesson - Keywords RULE!

by Kirsten Knipp

Date

Dec 8, 2011 10:00:00 AM

Inbound marketing has been on the rise around the globe.  With more than 425 customers outside the US, HubSpot is rapidly exporting this high ROI activity.  

I recently attended the UK Tech City Entreprenuership Festival in London replete with 5 days of networking, speed mentoring, pitch sessions and fun!  One key lesson resonated from every conversation.

Be ruthless with your (key)words.

Crafting a pitch?  Defining go to market strategy?  Talking about your startup at a cocktail party?

During a day of speed mentoring, I coached nearly 20 startups on their visitor, lead gen, customer acquisition and marketing strategies.

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