Inbound marketing has been on the rise around the globe. With more than 425 customers outside the US, HubSpot is rapidly exporting this high ROI activity.
I recently attended the UK Tech City Entreprenuership Festival in London replete with 5 days of networking, speed mentoring, pitch sessions and fun! One key lesson resonated from every conversation.
Be ruthless with your (key)words.
Crafting a pitch? Defining go to market strategy? Talking about your startup at a cocktail party?
During a day of speed mentoring, I coached nearly 20 startups on their visitor, lead gen, customer acquisition and marketing strategies.