Lead Management

HubSpot makes it easy to collect data about your leads and nurture them over time through personalized communication.

  • Prospect and Lead Intelligence to help you understand your prospective customers
  • Segmentation for targeted communication
  • Lead Nurturing to warm up your leads over time
  • Marketing Automation to help scale personalization
request a demo Free Marketing Assessment

Prospect and Lead Intelligence: The information you need to sell

Every time your prospects interact with your site (view a page, download a whitepaper, or anything else), HubSpot gives you information that will help you convert that prospect into a sale. HubSpot makes it dead simple to track, analyze and act on that information.

  • See when companies visit your site, even before they fill out a form.
  • Understand how leads are navigating your site and what interests them most about your product or service.
  • View leads' relevant social media information and past browsing history.
  • Import leads directly into your marketing database.
request a demo Read more

Segmentation: Segment leads based on behavior

Do you know who your best leads are? What about your social media advocates, churn risks or other segments? HubSpot helps you segment your leads based on their activity on your site and across your marketing channels.

  • Target communications based on customer interests and behavior.
  • Understand and scale efforts that are working for your best leads.
  • Spot common experiences of leads who fail to convert into customers.
    • request a demo Read more

Lead Nurturing: Warm up leads for your sales team

Most leads aren't ready to buy immediately. Rather than forcing those leads into a pushy sales process, HubSpot enables you to send them a series of customized emails that eases leads through the decision-making process and improves lead-to-customer conversions.

  • Create, test and send your emails in moments.
  • Set custom timing for your campaigns.
  • Easily move your leads from one campaign to another when they convert.

request a demo Read more

Marketing Automation: Scale personalized communication

Increase the power of your lead nurturing by triggering emails based on user behavior. HubSpot's marketing automation enables you to send emails, alerts and other communications based on the actions your leads take and the content they view online.

  • Trigger emails based on social media activity.
  • Use HubSpot email for your campaigns or integrate with other popular email service providers.
  • Go beyond email. Send messages through SMS, internal notifications and other formats.
    • request a demo Read more

CRM Integration: Connect to the CRM You're already using

HubSpot can integrate with virtually any web-based CRM system to help you make lead management simple. Click on an icon to see examples.

  • Integration: Sync leads between HubSpot and your CRM.
  • Lead Intelligence: Add online behavior details to the lead records in your CRM.
  • Closed Loop Reporting: Automatically track sales stage in HubSpot and see the connection between your marketing efforts and lead quality.
  • Open API: Build your own custom integrations with the HubSpot lead API.
request a demo Read More