Traditional marketing is broken.
Buyers are taking control. They're tuning out old-school marketing that's impersonal and interrupts.
200 Million numbers on the Do Not Call List.
44% of direct mail is never opened.
86% of people skip TV commercials.
Don't interrupt buyers, attract them.
Turn your website into a magnet. Create content, optimize it for search engines and share it on social media. Then engage your prospects with landing pages, calls to action, personalized email and a personalized website. That's how you market to humans. That's inbound marketing.
Inbound in a nutshell.
Create blog posts, ebooks, videos, and other content that answers questions your prospects are asking. Optimize it for search engines and share it on social media.
Turn traffic into leads with powerful offers. Use landing pages to promote valuable material. Engage serious prospects with clear calls to action.
Help your leads become delighted customers. Collect the information they share with you so you can help them on the issues that matter most to them.
Do it all with just one platform.
HubSpot software includes all the tools you need to do inbound marketing, plus award winning services and support to help companies master inbound marketing.
See how inbound marketing can work when you use HubSpot.
Meet Mary. Imagine she's the VP of marketing at a company that helps hospitals run more efficiently, and that she's a HubSpot customer.
Now meet Paulo. Imagine that he wants to hire a company to help streamline operations at the hospital where he works.
Paulo goes to Google to look for advice. He finds a great article about hospital management that Mary wrote on her blog using HubSpot's blogging software.
Paulo finds Mary’s post so useful that he clicks on the call-to-action at the end of the article. The call-to-action leads him to a landing page with an offer for an ebook about streamlining hospital operations.
Paulo thinks the ebook will be useful, so he submits his name and email address, then downloads the ebook.
Impressed with Mary's ebook, Paulo returns to Mary’s site the next day to dig deeper. He notices that her company offers consulting services, but he's not ready to sign up quite yet.
A few weeks later Paulo returns to Mary's site. This time he's closer to purchasing and visits the pricing page.
Seconds after Paulo visits the pricing page, the salesperson at Mary's company assigned to Paulo gets a HubSpot alert notifying him of the visit.
Mary’s rep reaches out to Paulo. The next day he closes the deal with Paulo. DING!
Mary's pumped she's got another sale. And Paulo's excited to make his hospital run more efficiently!