Coming this week, HubSpot users will have the ability to post directly to LinkedIn Groups using the HubSpot Social Media tool. A highly requested feature from customers, posting to LinkedIn Groups will allow users to schedule posts to any number of groups, track engagement activity, and see which contacts clicked on the content that was shared. This new feature matches the same functionality HubSpot users currently enjoy with Twitter, Facebook, and LinkedIn Personal Account Pages.
The posts, once published, will appear in your LinkedIn Groups as discussions. The tool also allows you to give each topic a title, description, and unique message.
In the example below, we've decided to share a piece of content with some of our HubSpot User Groups. HubSpot User Groups are collections of people around the world who meet to discuss inbound marketing and how to use HubSpot (you should join one!). Below you'll see we've chosen a piece of content to share to multiple HubSpot User Groups on Linkedin at once. We do that by connecting our Linkedin account to HubSpot in social media settings, and then selecting the groups we want to post to in the social media tool.
As with all social media publishing in HubSpot, you can either publish immediately or schedule your message to post at a later time. When we posted this message, it appeared in each of the groups as a discussion topic. Below, you'll see our post in the Milwaukee HubSpot Users Group (What's up Milwaukee!).
This new functionality aims to save HubSpot users time and breathe some new life into their LinkedIn groups. "Sharing our content on LinkedIn groups has increased our traffic and lead flow exponentially. Plus, we're able to use our content to spark meaningful conversations with groups of our target customers," said Patrick Campbell, an early user of the feature and founder of Price Optimization company Price Intelligently.
If you're a HubSpot customer, you can give it a try this week by going to HubSpot Social Media.
New to HubSpot? Learn a bit more about HubSpot's approach to Social Media.