Volpe to Present Webinar at BrightTALK Small Business Marketing Summit

by Pamela Vaughan


Jul 8, 2009 1:39:00 PM

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HubSpot VP Inbound Marketing Mike Volpe is scheduled to present a webinar during BrightTALK's Small Business Marketing Summit online on Thursday, July 16 at 12 p.m.  His webinar, "How to Generate Leads for Small Business," will discuss the science of converting your site visitors into leads, covering how to use SEO, social media and other inbound marketing tactics to generate leads.

Following Mike's webinar, viewers will walk away with a better understanding of:

  • Why online lead generation is an integral part of the sales process
  • What closed loop marketing is and how it works
  • How to facilitate successful lead conversion
  • How to measure marketing and lead programs to ensure their efforts are generating the best results
  • How to improve these campaigns based on feedback from closed leads

As part of the BrightTALK Small Business Summit, Mike's webinar is one among several live webcast presentations by marketing experts offering best practice advice, case studies and actionable tips on important marketing tools for small businesses.  Check out the full lineup of July 16th webinars at http://www.brighttalk.com/summit/smallbizmarketing.

Register for and view Mike's lead generation webinar below or at http://www.brighttalk.com/webcasts/4977/attend.


And as always, let us know what you think!

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