Marketers today are faced with a number of challenges dealing with the fast-paced nature of the internet and the constantly developing trends associated with it. Are you up to speed with how personalization is affecting marketing?
Smart marketers are starting to take advantage of personalization and behavioral targeting to segment their marketing messages to specific audiences. If you've seen a targeted Facebook ad based on your listed interested or been recommended similar books by Amazon because of a previous purchase, you've already experienced this new tactic. So how can you take advantage of this new marketing technique?
The Future of Marketing is calling it the "Personalization Revolution," and its dedicating its upcoming, free virtual conference on March 29 at 1 PM EDT to teaching marketers how to fully capitalize on personalization and how it will evolve in the coming years.
HubSpot is pleased to have VP Inbound Marketing Mike Volpe participate as one of the event's 60 speakers, featuring industry analysts, CMOs, leading technologists, authors, bloggers, and more, who will tell the story of personalized marketing in just 60 minutes. Mike and his fellow speakers will reveal the technology that drives personalization, the ethical issues that have resulted from its use, successful examples in action, and the implications that marketers need to understand and consider.
Interested in learning how you can personalize your marketing and take advantage of behavioral targeting?
Originally published Mar 23, 2011 9:00:00 AM, updated January 17 2023