If you happened to tune into Business Day on NECN last night, you probably caught an interview with our VP of inbound marketing, Mike Volpe in the HubSpot office.
Last night, a segment about HubSpot and HubSpot customer, Louis E. Page Inc. was featured on Business Day to show how small businesses (old and new) are finding great success with inbound marketing. Louis E. Page Inc. is a 116-year old fencing supplier in Littleton, MA that is proving to be a "raging success story for how to use social networking and other online tools to increase sales and sales leads."
Ever since Louis E. Page Inc. began using the HubSpot inbound marketing software and added "The Fence Post" blog to its website, the company has experienced a whopping 850 percent increase in sales leads.
A little surprised that there is an audience for such a niche product and that a blog about fencing could do so well? Mike explains:
"What you want to think about is who your customers are and what are the issues that are important to them. What are they thinking about? Usually it's about their problems, rather than the name of your product and things like that. So what you really want to do is blog about topics that are going to be interesting to your customers before they know who you are,'' Volpe said.
Check out the full segment above.