You may notice the HubSpot homepage is testing a new look. As of today, each site visitor will have a 50/50 chance of seeing the new homepage design vs. our former design. So - what's with the change?
Why the Makeover?
In simplest terms, we want a more professional-looking homepage that better articulates who we are and what we sell.
As HubSpot is a very metrics-driven organization, we also want to ensure our new design is performing the way we want it to, driving more leads and conversions.
Therefore, only half of you will experience the new change, so we can test which design better achieves our goal. The new page (shown above) has a new and improved look and feel, including simpler calls to action and an image that better portrays the momentum and success HubSpot has experienced to date.
What Do You Think?
As always, we want to hear your feedback. If you're one of our site visitors experiencing our new design, please share your reactions in the comments section of this post.
What do/don't you like about it? How can we make it even better?