HubSpot Wins B2B Twitterer of the Year Award

by Roshni Mirchandani

Date

Feb 24, 2010 11:04:00 AM

HubSpot captured the "National/International B2B Company" title in 2009 B2B Twitterer of the Year Awards. The runner-up was American Express OPEN Forum, a premier business community that gives small business owners the tools to connect and collaborate.

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HubSpot uses Twitter to interact with its community of customers, prospects, fans, friends and anyone else interested in learning about/communicating with the company. By providing a two-way communication with its stakeholders, HubSpot personally engages with its followers and enhances its brand image in social media. HubSpot also uses the micro-blogging tool to promote content, offer free tools and answer technical/support questions. Overall, HubSpot's strategy embodies establishing itself as a thought-leader in inbound marketing and offering advice and help in the industry.

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Check out HubSpot's other Internet Marketing Awards!

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