HubSpot captured the "National/International B2B Company" title in 2009 B2B Twitterer of the Year Awards. The runner-up was American Express OPEN Forum, a premier business community that gives small business owners the tools to connect and collaborate.
HubSpot uses Twitter to interact with its community of customers, prospects, fans, friends and anyone else interested in learning about/communicating with the company. By providing a two-way communication with its stakeholders, HubSpot personally engages with its followers and enhances its brand image in social media. HubSpot also uses the micro-blogging tool to promote content, offer free tools and answer technical/support questions. Overall, HubSpot's strategy embodies establishing itself as a thought-leader in inbound marketing and offering advice and help in the industry.
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