People often ask how HubSpot generates so many leads for our own Sales team. Our Marketing team (and many others at HubSpot) is a CONTENT MACHINE. Besides having a prolific blog about inbound marketing, we've produced over hundreds webinars, case studies, whitepapers, eBooks, studies and reports, and music videos. Without great content, how do you expect to attract visitors, compel them to convert and demonstrate thought leadership?
However, producing premium content can be difficult when you're just starting out, haven't yet developed the in-house expertise or simply strapped for time. Now you can hire Inbound Marketing and HubSpot Certified Partners to help you produce premium content. You do not have to be a HubSpot customer to buy.
What is this Service?
Premium content goes beyond your website copy and blog. The service starts at $400 per piece of content and includes planning, research, copywriting and optimization. Some examples include:
- Press releases (avg. 400 words): $400+
- eNewsletters (avg. 500 words): $400+
- Case studies (avg. 750 words): $600+
- Articles (avg. 1,000 words): $800+
- eBooks (avg. 20 pages, 3,000 words): $2,400+
- White papers (avg. 5,000 words): $5,000+
- Original reports: Custom based on existing assets, expertise, original research, length and sophistication
- Webinars: Custom based on existing assets, original research, design needs and length
Why this Service?
Good content is the foundation of inbound marketing. Without it, there's nothing to optimize and promote. What else would you use to engage and convert visitors? Free ice cream sandwiches and hugs?
For instance, press releases and case studies are great to promote your company, products and services. eBooks, whitepapers, original reports and webinars can be compelling content placed behind forms to convert visitors to leads. eNewsletters and articles are great for nurturing prospects and customers. All of that content demonstrates your thought leadership, differentiates your brand and racks up major search engine optimization (SEO) points because they are so link-worthy.
Inbound marketers, marketers and business owners alike, are adopting a content mindset and hiring content producers but could use expert help. To help, we recommend Inbound Marketing and HubSpot Certified Partners experienced in developing premium content who can also help you fit that content into your broader inbound marketing strategy.
About the HubSpot Service Marketplace
Let us know your thoughts on this service or any others available on the HubSpot Service Marketplace. Have a service you'd like to see offered? Suggest one and get it for free if we launch your idea.
Learn about the mission and details of the HubSpot Service Marketplace by reading Brian Halligan's Transforming the Marketing Services Industry.
Originally published Jun 18, 2010 10:58:00 AM, updated January 17 2023