Today, we're announcing HubSpot's new integration with NetSuite CRM and NetSuite Ecommerce.  HubSpot Partner LyntonWeb uses the HubSpot Leads API to connect HubSpot to NetSuite CRM+ and NetSuite Ecommerce. “NetSuite is the CRM and ERP platform of choice for many small and medium businesses, including software, manufacturing, and service companies," said Daniel Lynton, "So it's critical to connect their inbound marketing and lead generation efforts to those systems.”

Search engine optimization (SEO) is all about creating content, optimizing and promoting it.  Last month, we launched the On-Page SEO service, which include keyword research and placement on pages, and today, we complete the SEO offering with Off-Page SEO or link-building service.

What is this Service?

Hire professional marketing copywriters to create strategic, buyer persona-focused website content that is optimized for search engines and designed to produce results.  The service starts at $200 per page and includes:

We've published extensively on website design and redesign best practices.  We sound like a broken record emphasizing a website's function over form: the need for a simple layout and navigation, good search engine optimization (SEO) and above all, content creation and conversion over flashy design.

People often ask how HubSpot generates so many leads for our own Sales team.  Our Marketing team (and many others at HubSpot) is a CONTENT MACHINE.  Besides having a prolific blog about inbound marketing, we've produced over hundreds webinars, case studies, whitepapers, eBooks, studies and reports, and music videos.  Without great content, how do you expect to attract visitors, compel them to convert and demonstrate thought leadership?

Most Pay-Per-Click (PPC) campaigns are done incorrectly.  Keywords are bought willy-nilly.  Ad copy is written without any optimization (yes, they can and should be).  Visitors are sent to homepages instead of targeted landing pages.  Don't even get us started on campaign structure and ad groups.

No time or want experts to optimize your website pages for you?  HubSpot adds an On-Page search engine optimization (SEO) service to its Service Marketplace offerings.  Starting at $450, Inbound Marketing and HubSpot Certified Partners will determine the 30-40 relevant keywords you should target and optimize 10 of your webpages.  You do not have to be a HubSpot customer to buy.

HubSpot is never one to hold back opinions and we've expressed quite a few on the PR industry.  Brian Halligan's polarizing post, "Is PR Dead?", still has him ducking fashion frames hurled by PR traditionalists and excommunicated from certain social circles.  Yet, rather than a denouncement, the article intended to raise a question, IS PR dead?, and invite opportunities to develop a new, modern approach to marketing.

The HubSpot Service Marketplace is adding 1 - 2 new services per month.  Last week, we announced a Do-Social-Media-Marketing-For-Me service and today, a Lead Nurturing package to help busy marketers and business owners convert more of their leads into customers.

Last month, Brian Halligan's article on Transforming the Marketing Services Industry introduced the beta version of the HubSpot Service Marketplace, a place where anyone (HubSpot customers or not) can hire marketing services.  Today, we've added a new service, Do-Social-Media-Marketing-For-Me, to help busy marketers and business owners do internet and social media marketing.