HubSpot Launches Lead Nurturing

by Karen Rubin

Date

Aug 18, 2009 5:11:00 PM

HubSpot Lead Nurturing

What is it for?

Lead nurturing is an automated email campaign that you can automatically send to your new leads in HubSpot. Starting today, you can set up an automated campaign that is sent to all of your new leads at three time intervals after they convert on your website. It's an easy step that has a real impact on the leads in your HubSpot system.

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HubSpot Introduces Social Media Monitoring to Inbound Marketing System

by Karen Rubin

Date

Jun 29, 2009 7:06:00 AM

As an inbound marketer, you want to become an online hub for your industry. To do this, you need to share interesting and relevant content with your community on a regular basis.

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Win a Ticket to the San Francisco Inbound Marketing Summit

by Karen Rubin

Date

Mar 6, 2009 2:56:00 PM

As part of being a sponsor of the 2009 Inbound Marketing Summit, we have the pleasure of giving away one free ticket to the first event in San Francisco!

Last week on HubSpot TV, we announced that we will hold a competition to win the ticket. In order to enter, all you have to do is the following:
  • Write a blog post about your favorite example of inbound marketing
  • Link to both www.HubSpot.tv and the Inbound Marketing Summit (No need to contact us! We should see the links come in.)
As an example of what we're we're looking for, here's an instance of inbound marketing that is very near and dear to my heart!

My father makes kinetic sculptures that are spring driven and hang on the wall. On his website, he added a blog to help create content and post animations and videos of his work, as well as have more of a conversation with people who follow him online.

A couple weeks ago, he released a new sculpture called Quandary and wrote a blog post about the designing of the sculpture. The post shows the evolution of the design and explains his thoughts as he went through the process. Yesterday, he received a call from someone who had originally seen his work in a gallery in New Orleans 14 years ago. They had found his site through Google, read the post about Quandary on his blog and called to purchase the piece!

I love this example--not only because it’s about my father--but also because the sale was made as a direct result of his great website and blog. Inbound marketing is about creating great content and making it easy for your customers to find you when they are ready to purchase, exactly what he was able to do!

I hope this help inspire you to think about your favorite example and share it with us on your blog! We look forward to hearing about it. Good luck!
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