It can be hard to make time for professional development – with deadlines and obligations looming, that work often gets pushed to the bottom of the to-do list.

That’s why HubSpot is excited to announce World Certification Day, a virtual, global event that encourages learners to dedicate their entire day on July 10, 2020 to completing certifications in HubSpot Academy. For each certification completed on that day, HubSpot will donate $5 to support UNICEF’s work in children’s education.

Wondering why it might be worth it to dedicate a day to learning? Investing in education helps with:

  • Increased efficiency – All employees, regardless of role, can benefit from widening and deepening their skillset to ensure that they’re staying up to date with changing trends, strategies, and tactics.
  • Employee empowerment – Companies who invest in their employees will be rewarded with workers who feel empowered, appreciated, and more likely to stay.
  • Self-actualization – Employees want to produce work that they feel is valuable and that makes a difference in the world. An investment in education helps encourage self-worth, confidence, and provides a sense of value.

But don’t just take it from HubSpot. SmartBug Media, an Elite-level HubSpot Solutions Partner, schedules a Certification Day each quarter, where the entire SmartBug team sets aside their normal operations to invest their time in professional development. Founder and CEO Ryan Malone, started Certification Day to create a company culture that encourages the team to always be learning. SmartBug views this dedication to training as the real secret weapon to their success.

“It’s an incredible thing to see so many people carving out time however they can muster to learn new skills and pivot their careers, but what we’ve learned from SmartBug is how powerful it can be to dedicate a single day — without distraction — to that pursuit,” said Meghan Keaney Anderson, VP of marketing at HubSpot. “Add into that dedicated time, a community of other learners cheering each other on, and you’ve got a pretty empowering thing.”

Interested learners can begin their education now by checking out the educational videos and content available in HubSpot Academy. The more certifications you complete, the more we’ll be able to donate. Learners are also encouraged to share their learning journey with #WorldCertificationDay on social media to spread the word to their friends and colleagues.

World Certification Day is scheduled for July 10th, 2020 and is accessible and available to all learners and teams globally. All achieved certifications will be included in the UNICEF donation calculation, including multiple certifications from the same person.

Visit to learn more, register for the event, add the event to your calendar, and begin your journey today.

Originally published Jun 29, 2020 9:00:00 AM, updated January 19 2023