HubSpot and Shakr Partner to Launch

by Ellie Flanagan


Apr 18, 2017 10:00:00 AM

HubSpot and Shakr, a video creation platform for modern advertisers, today announced the launch of, a platform for creating compelling video content tailored for Instagram’s vertical format. provides the tools for advertisers and marketers to build vertical video assets for Instagram directly from a web browser in a quick and cost-effective manner. by HubSpot and Shakr

“When we think about the evolution of marketing and SEO over the past decade, there’s been a clear shift to video – text was to search in 2007 as video is to social in 2017. If you want your company to get noticed, it’s crucial to deliver relevant, engaging content on platforms like Instagram,” said Brian Halligan, co-founder and CEO of HubSpot. “We’re excited to be joining forces with Shakr to give companies the tools they need to reach and delight their audiences where they live.”

Since its launch in August 2016, Instagram Stories have become the largest and fastest growing platform to distribute content in the vertical video format. With over 200 million daily active users, the explosive growth has marketers scrambling to create branded content for Stories. is the first platform of its kind to offer the appropriate resources needed to develop vertical video advertisements.

“ provides a resource for companies to promote their brand in the ever-shifting social media landscape without having to compromise quality,” said David Lee, CEO of Shakr. “Instagram Stories provides a critical opportunity for brands to connect with their audience, but marketers need the resources to create the content. provides the platform so that businesses of all sizes can enjoy the benefits of vertical video.” 

With intuitive drag-and-drop technology, makes it quick and easy to create high-quality Instagram Stories. Major brands like WeWork have already seen the positive impact that video ads can have on marketing campaigns and at a much lower cost than traditional video creation methods.   

“Using by Shakr, WeWork was able to quickly launch vertical video campaigns for Instagram Stories with fresh and on-brand content, reaching a broad audience in a new and exciting format,” says Matthew Shampine, WeWork’s APAC Managing Director. “With Instagram Stories Ads, WeWork was able to achieve a 100X reduction in creative production costs, a 42% lower Cost per Impression and a 60% decrease in Cost per Lead.”

To learn more about creating a vertical video ad for Instagram Stories, visit

About Shakr

Shakr is a video creation platform that makes great videos accessible for everyone. By offering thousands of professionally-designed video templates at a fraction of the price of custom-made videos, Shakr makes it easier than ever for businesses to create, use, and enjoy the benefits of video marketing. Shakr offers an intuitive interface and industry-leading features that allow savvy advertisers to create beautiful videos to market their business. For more information, please visit

About HubSpot

HubSpot is a leading inbound marketing, sales, and CRM growth stack. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 23,000 customers in more than 90 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. HubSpot Marketing includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics. HubSpot Sales enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot CRM helps sales teams organize, track, and grow their pipeline. All three platforms integrate right out of the box and are available for free to start. HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal.

The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore; Sydney, Australia; Tokyo, Japan; and Portsmouth, NH. 

Written by Ellie Flanagan

Ellie Flanagan is the Senior Corporate Communications Manager for HubSpot.

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