HubSpot is excited to announce the launch of a redesigned agency directory. The directory is home to over 700 marketing agencies that provide a full suite of digital services to help their clients grow. Visits to the directory grew 70% in 2017 as the result of a concentrated effort on our part to improve how businesses search for and connect with marketing agencies.
The directory’s new and improved design will help us achieve our goal of transforming how businesses find and hire service providers. According to Gartner, CMOs increased their spend in 2017 on agency services, with 25% of their marketing budget spent on agency services. With that increased spend, 2017 saw an increase in digital agencies as well. Given the size of the industry and the challenges of finding quality, proven agencies, finding a marketing agency has never been more difficult. HubSpot’s newly relaunched agency directory helps to solve this challenge by curating agencies proficient at delivering inbound marketing and digital services.
“Whether you’re looking for help with short term projects like content creation, or you need help with your full marketing and sales funnel, finding the agency that’s the right fit for your needs is critical,” said Angela O’Dowd, HubSpot’s Director of Global Partner Marketing. “Ultimately, you’re looking for someone you can trust to drive results for your business. The goal of our directory is to connect businesses with trusted, certified agencies, who have proven expertise with inbound marketing and sales strategies. We want to become the destination for businesses to find and hire remarkable inbound agencies.”
The new directory organizes agencies based on their service and industry specialties. Customers and non-HubSpot users alike can browse the directory to find the right digital service provider based on the agency’s pricing, regional support, certifications, and industry focus. Finding a local agency is now easier with city-specific pages that list agencies that provide services for major cities across the globe.
“If you’re looking for qualified HubSpot customer and prospect leads, the Partner Directory is your answer. Add hundreds of happy customers singing your praises and you have a powerful growth tool. We expect the directory to play a key role in our continued success,” said Ryan Malone, SmartBug Media’s Founder and CEO and one of HubSpot’s Diamond Partners.