HubSpot, a leading growth platform, today announced multiple updates to its Sales Hub product, including a lower-priced Starter tier and improvements to its sales engagement tool, sequences, which is available in the Professional and Enterprise tiers. Together, these enhancements are designed to give growing sales teams more powerful tools at a starting price they can afford. 

“We’re dedicated to helping millions of businesses grow better, and a significant part of that is making foundational sales tools accessible to growing teams,” said Lou Orfanos, VP of product at HubSpot. “That’s why we made the decision to entirely rethink our entry-level sales product, bringing more robust functionality to growing teams at a more affordable price.”  

As of today, the price of Sales Hub Starter has been reduced to $50 per month for two users, with additional users costing $25 per user per month. Along with the pricing change comes a new set of features that include essential functionality like multiple deal pipelines, multiple currencies, and simple deal automation in addition to access to HubSpot’s popular quotes tool and calling SDK. 

“For a fast-growing startup, Sales Hub Starter has the essentials you need to start building out a repeatable sales process and grow your sales team from the ground up,” said Michael Sene, director of sales at Deliverr, an e-commerce fulfillment startup. “Sales reps love the ease of use and can adopt it very quickly. Over the past year alone, we've increased our customer base eleven-fold, and now with Sales Hub Professional, HubSpot has continued to work wonders for our sales team."

To support more advanced teams, HubSpot also announced today that it will be expanding its  sales engagement tool, sequences, to include new functionality like bulk enrollment and a deeper integration with tasks, and an increased send limit. These improvements are now available in Sales Hub and Service Hub in the Professional and Enterprise tiers. 

Learn more about the current features and pricing of HubSpot Sales Hub at  

Originally published Mar 3, 2020 10:30:00 AM, updated January 19 2023