HubSpot is excited to announce today the continued growth of its app ecosystem and an ongoing investment in its platform with the launch of a redesigned integrations directory. The company doubled the number of certified apps available through the Connect Partner program in 2017 and as a result, saw total integration installs grow by 142%.
Today, there are more than 5,000 marketing and sales technology vendors globally, all striving to help businesses to better find and delight customers in a digital world. Navigating this large field can be a challenge for sales and marketing professionals, especially since many of these options can provide similar or complementary solutions to their existing software suite.
An integration platform empowers a SaaS company to bring these apps together, creating a connected experience for its customers by increasing their day-to-day efficiencies, their core software usage, and the overall success of their business.
“As businesses seek to orchestrate multiple cloud services in their marketing and sales stacks, we believe that a platform like HubSpot can deliver significant benefits by providing a central data model, a central workflow and user experience, and a central certification authority,” said Scott Brinker, HubSpot’s VP of Platform Ecosystem. “We believe the growth in HubSpot’s ecosystem over the past 12 months is a testament to the value of such a platform approach, and we look forward to further momentum with our Connect partners in the year ahead.”
The new integrations directory organizes and provides in-depth descriptions of the HubSpot Connect program’s more than 120 certified apps, making it easier than ever for businesses to find, discover, and install these solutions to help them grow. Customers and non-HubSpot users alike can easily explore the directory using its search functionality, browse specific category pages to uncover new use cases, and learn more about each integration and how it complements HubSpot’s core software stack.
“Our primary goal with the new directory is to help our users and customers find the right integration to help them achieve their business goals,” said Brad Coffey, Chief Strategy Officer at HubSpot. “The challenges that we’re trying to solve for are quality, simplification, and education. Through the HubSpot Connect Program’s certification process of vetted integrations and the new directory’s functionality, we’re confident that we’re showcasing and educating our customers on the very best options available.”