As HubSpot’s annual State of Inbound report has proven, consumer habits have changed drastically. What customers want today is different from what they wanted 10 years ago. That means that companies must change the way they market, sell, and service to match the way people actually want to shop, buy, and be treated – namely, in an inbound way. In the age of the buyer, it's up to businesses to adapt, but there hasn’t been an easy framework to do so. Until now.
Following on the original Inbound Marketing book that HubSpot’s founders Brian Halligan and Dharmesh Shah wrote 10 years ago, we’re excited to announce today the release of four new books, written by HubSpotters, that expand on the inbound philosophy and help millions of organizations grow better and transform their businesses with inbound. The series includes: Inbound Organization (Dan Tyre, with HubSpot Partner Todd Hockenberry), Inbound PR (Iliyana Stareva), Inbound Content (Justin Champion), and Inbound Selling (Brian Signorelli).
“Earlier this year we decided to refresh our company mission to reflect how much we’ve transformed as a business over the past decade and how we plan to transform in the future. We landed at: ‘Help millions of organizations grow better.’ That happens through marketing, sales, customer success, and basically every function in a business,” said Dharmesh Shah, co-founder and CTO of HubSpot. “As we work toward realizing that mission, HubSpot is proud of our team members and agency partners who continue to innovate with us and help to humbly educate millions of organizations on how to grow better — this is the essence of what we think it means to do anything in an ‘inbound’ way.”
To grow better and stay relevant in today’s reality of savvy consumers and noisy digital world, businesses must transform their entire organizations, including the way they run their departments and how they engage with each and every one of their stakeholders. As an addition to the Inbound Marketing book, the inbound books series covers everything a business needs to know to reinvent itself for an inbound world.
The 1,000+ pages of inbound-rich content in the inbound books are designed for:
- Marketing Leaders and Marketing Professionals → Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way, by Justin Champion (Principal II Content Professor at HubSpot)
- PR Agency Leaders and PR Professionals → Inbound PR: The PR Agency’s Manual to Transforming Your Business with Inbound, by Iliyana Stareva (Global Partner Program Manager at HubSpot)
- CEOs and Business Owners → Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, by Dan Tyre (Director at HubSpot) and Todd Hockenberry (HubSpot Agency Partner, Top Line Results)
- Sales Leaders and Sales Professionals → Inbound Selling: How to Change the Way You Sell to Match How People Buy, by Brian Signorelli (Director, Sales Partner Channel at HubSpot )
The inbound books series is currently available in Barnes & Noble stores as well as on Amazon for international markets.
To learn more about each book and preview their content, please visit the following links:
Originally published Apr 24, 2018 8:00:00 AM, updated January 19 2023
Topics:
Inbound Marketing Strategy