Plenty of business operations are critical to a company’s performance, but none are as essential as creating meaningful connections with customers. Unfortunately, fostering strong relationships with customers often takes a backseat as teams find themselves engrossed in tedious, monotonous work that diverts their attention away from addressing their customers’ needs. According to Asana’s 2023 The Anatomy of Work Global Index report, employees spend 62% of the workday on “repetitive, mundane tasks” – that’s valuable time not spent engaging with customers. 

With so much time focused on manual tasks, it’s clear that to prioritize customer connection, teams need to simplify their processes. That’s where artificial intelligence (AI) comes into play. 

AI has unlocked a new way to work for people across many industries and one of its greatest advantages lies in automation. AI-powered automation provides teams with the opportunity to work smarter, more efficiently, and dedicate more time to directly supporting their customers. 

Our Investment in Bardeen

That’s why HubSpot Ventures has made a strategic investment in Bardeen, an AI workflow automation platform that empowers organizations to streamline their processes across all of their apps, saving time and enabling teams to focus on what matters most – their customers. 

Each and every HubSpot user has a unique workflow. Bardeen’s no-code, AI-driven automation technology transforms the way teams work by turning repetitive tasks - as simple or as complex as they may be - into a single shortcut. With Bardeen, users simply enter their desired workflow and the AI will build an entire automation from scratch. This simplicity – which is “as easy as texting a friend” – is a game-changer for businesses of all sizes. Its drag-and-drop functionality allows users to effortlessly customize their automations to fit their workflows. Whether it's sales and prospecting, recruiting, data research, or marketing, Bardeen offers an extensive range of use cases. 

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Bardeen's AI technology allows users to easily set up an automation for almost any type of workflow. 

With over 1,000 pre-built automations (and counting!), Bardeen comes equipped with a comprehensive collection of ready-to-use integrations, including ones with HubSpot, OpenAI, Google Sheets, Airtable, and over 50 other apps. Bardeen has also analyzed common actions and developed pre-built automations that users can run instantly. Bardeen Pro users can rely on automations to run 24/7 in the background using the “always on” service, enabling efficiency around the clock. 

Bardeen’s versatility and flexibility have captivated users since its launch. As businesses recognize the potential of leveraging Bardeen's custom automations on a larger scale, team workspaces and enterprise offerings from the company are in demand. 

Enhancing Work and Customer Satisfaction

HubSpot's investment in Bardeen exemplifies our commitment to always “solve for the customer.” The investment and partnership come at a time when hundreds of thousands of professionals trust Bardeen for their business workflows – Bardeen has surpassed over 40 million automation runs!

With Bardeen, teams can generate leads, create exceptional customer experiences, close deals, and drive sustainable growth. Bardeen works for employees so that they can do their best work for their customers. Together with Bardeen, we look forward to empowering organizations to grow better by providing greater value to their customers. 

Learn more about how Bardeen is helping teams spend more time with customers and stay in the flow, and check out the team’s announcement post here.

Originally published Sep 27, 2023 11:00:00 AM, updated February 26 2024