User reviews are a key piece of our strategy here at HubSpot. We use that feedback to inform what products we build and to identify parts of our software that could be improved. We’re so grateful for the customers who take the time out of their busy days to provide that input. 

As a result of that feedback, we’re excited to announce that HubSpot has been named the #1 Best Product for Marketers in 2020 by users on G2. Akin to The People’s Choice Awards for tech companies, G2’s Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users. Tech companies on the list have proven their commitment and value based on hundreds, if not thousands of verified reviews. 

With over 57,844 software companies on G2, HubSpot is honored to be recognized on three additional lists, Best Software Companies, Best Software Products, and Best Products for Sales lists, an achievement that can only be earned through the endorsement of our users. 

G2 created these lists based on data from over one million authentic, verified customer reviews. These reviews were written and published between January 1, 2019 - March 3, 2020. These reviews — each vetted by a real person to ensure legitimacy — spanned across 77,381 software products.

This is the third time HubSpot has appeared on one of G2’s Best Software lists. 

 “This isn’t a subjective list based on a few peoples’ opinions,” explains G2 CEO, Godard Abel. “With the highest traffic and engagement, largest selection of product and services, and highest quality data, G2 analyzes more than four million data points to determine which products and companies make the list.”

Here are some recent reviews from HubSpot users:

  • “It's wonderful having all of my necessary tools for marketing and CRM in one place. It also has a great UI that makes it easy to train people and easy for them to use and learn on their own. The support has always been fantastic, and they continue to add new features all the time. I'd highly recommend it to anyone looking for a complete marketing automation tool and/or a CRM.”
  • “I spend nearly my entire day in HubSpot - I use the platform to implement, analyze and optimize all of my organization's digital campaigns. The ability to work on everything in one place not only saves me time, but gives me cross-channel and cross-campaign insights that I can't get anywhere else. “
  • “HubSpot has everything you need for CRM and marketing automation in an easy-to-use, out of the box solution that still has customizations. On the sales side, it cannot be easier to organize contacts and track activity. On the marketing side, making email blasts, landing pages, and forms is very easy to pick up and learn.”

Learn more about what real users have to say (or leave a review of HubSpot) on G2’s HubSpot review page.

Criteria: Winners were determined based on reviews left at between Jan. 1, 2019 and Mar. 3, 2020. All scores are calculated using G2’s algorithms, including for Satisfaction and Market Presence, explained in detail here. Further information on methodology is available upon request.

Originally published Apr 15, 2020 10:15:32 AM, updated January 19 2023